Integrations | Equativ (SMART) |
|---|---|
License | Connect |
Roles | Product Manager - Product Manager / Sales Support / Marketing ; Order Manager - Fulfilment |
Challenge:
Equativ Integration uses Insertions as individual items to deliver advertisements. There is the possibility to combine multiple Insertions with a shared goal. This means that there are two different Insertions, but both together have a goal of, let’s say 10.000 Impressions, and after reaching that, both items stop delivering.
Can you use such structures in the Equativ Integration from ADvendio?
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Solution:
| Info |
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In the past, there has been a logic where ADvendio was using shared goal, when having multiple format Ids selected, this has however been updated following release 2.166. See more information: 7.3.715.2 How to Target target Equativ Items' multiple formats for your Equativ Items in ADvendio |
Usually, ADvendio Campaign Items will be pushed to Equativ as single Insertions. There is currently no way to activate a shared goal when using our Submit to AdSever feature. However, you can use multiple Insertions in the ADvendio delivery reports. This means a single Campaign Item in ADvendio will receive delivery data from multiple Items in Equativ.
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In this way, you can track progress in a single Campaign Item and also only a single position will be invoiced to your customers.
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Setup:
To use this feature there is no specific configuration needed.
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