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Available with Version

2.166 and up

ADvendio Edition

AMS

Challenge

Solution

You can now Add Google Blackouts targeting in the Campaign Builder

To start using Google Blackouts targeting you have to edit existing Campaign Item via Campaign builder or create a new Campaign Item

Add Google Blackouts

You want to give your customers more control over when their ads are displayed. For example, you might want to avoid having the ads displayed during certain times of the day. This is a challenge to ensure that the ad campaigns are effective while also respecting their ad preferences.

Solution

The solution is to use a Google Blackouts feature that allows customers to set specific timeframes during which their ads will not be delivered. The customers can edit existing campaign items or create new ones, and then select the Blackout option. Once this is done, the blackout information is synced with Google Ad Manager during the submission process. This ensures that the ad is not delivered during the specified blackout timeframe.

Add Google Blackouts

This feature allows customers to edit existing campaign items or create new ones, and then select the Blackout option.

  • In the main menu Go to Media Campaigns, select your campaign

  • Go to the Media Search option select and with add your selected campaign items

  • Click on Start Campaign Builder

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  • Go to the Targeting wizard tab

  • Under ➕ menu Search for Selected Brands/ Products

Info

You can select for Brands, Products and Categories both from Tree option and a Search bar

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  • Set Blackouts

  • To start using the feature press +Add Blackout and select Blackout Start/End date and Start/End time

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  • You can Delete your created Blackout or edit your Blackout Times and Dates

  • After hitting Save and Back and you will see summarised Brand, Product and Category Targeting your Blackout selected under Targeting tab

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