Create a new section or use an existing section within your layout.
Find the SellThroughReport under VisualForce Pages and drag it onto your section.
Set the properties of your Visual Force Page by clicking on the little wrench icon.
Save the layout.
Run the report by clicking on the Run Report button in the layout.
Result might look similar to this:
You can customize the following Custom Labels you find in the Setup under Create → Custom Label, search by Category "SellThroughReport".
ButtonRunReport
SellThroughReportTitle
SellThroughReportResult
SellThroughImpressionAxisLabel
SellThroughRateAxisLabel
SellThroughTimeAxisLabel
SellThroughImpressionAvailable
SellThroughImpressionForecasted
SellThroughImpressionReserved
SellThroughRate
Note
Please notice that before you can use this feature the a campaign item needs to be linked to dfp GAM by Ad Id. That means that you must submit the line item to DFP GAM successfully before you will get any data back.