Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | The Trade Desk |
Challenge
Do you want to use our The Trade Desk integration and are looking to understand which ADvendio object represents what when booking an Order from The Trade Desk?
...
Solution
An A high-level overview of what in ADvendio represents on The Trade Desk is in the table below:
ADvendio Object | The Trade Desk |
|---|---|
Campaign | Buying Order |
Advertiser | Buying Order |
Flight | Buying Item |
Ad Group | Buying Item |
Seeds | Audience |
Rails (Bid Lists) | Targeting |
Deals/Contracts | Contracts |
Delivery Profile | Advertiser |
...
Buying Order (Campaign)
TTD Entity | TDD Field | Required | ADvendio Object | ADvendio Field | Additional information |
|---|---|---|---|---|---|
Campaign | Channel |
| Order | Channel | Display, Video, Audio, ATV/CTV, DooH, Programmatic Cinema |
Campaign | Advertiser / Advertiser ID |
| BuyingOrder__c | Advertiser | |
Campaign | Campaign Name |
| BuyingOrder__c | Name | |
Campaign | Campaign Id | Auto | BuyingOrder__c | Insertion Order ID | |
Campaign | StartDate | - | BuyingOrder__c | Start Date | |
Campaign | EndDate | - | BuyingOrder__c | End Date | |
Campaign | CampaignType |
| BuyingOrder__c | OrderType |
|
Campaign | Objective |
| Order | Order Goal | The campaign objective. To set it, you must also specify the Primary Channel and at least the Primary Goal for the campaign. |
Campaign | Budget (Amount + Currency Code) |
| Order | Budget Amount | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. |
Campaign | Daily Budget | - | Order | Budget Amount Daily | only to be set if the flag is true, then no budget will be set on individual line item level |
Campaign | Primary Channel | - | Order | Selected Targeting |
|
Campaign | Primary Goal | - | Order | Fixed: MaximizeReach | |
Campaign | What is the Default?? | Order | Status | ||
Campaign | Budget Impressions | Order | Budget Impressions | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time. | |
Campaign | Budget Impressions Daily | Order | Budget Impression Daily | It also can be selected at a Buying Item level | |
Campaign | TimeZone | Order | Start Date | Get the timezone from the item zone. | |
Campaign | Pacing | Order | Fixed: Off | Off The campaign will aim to pace to the specified daily spend cap. PaceToEndOfFlight The campaign will aim to spend the allotted budgets evenly throughout the flight dates. |
