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Integrations:

AdButler

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager  -  Fulfilment

Challenge

To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.

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How can these Ad Types be created? And which settings for AdButler need to be done on Ad Type to make it work?

Solution

When creating Ad Types for AdButler make sure to fill in the information below, explaining which fields equal which settings in the AdServer.

To create a new AdButler Ad you go to the main menu, access “Ad Types” in Advendio, select “New”, and under “New Ad Type “ select “ADBUTLER” option and press “Next”. You will see fields below to be filled:

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Table with fields to create AdButler Ad:

When creating Ad Types for AdButler make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.

AdButler Field

Field Options / Possible Values

Instructions and Info

Information

Info

Data provided in “Information” section is helping to find Ad in Media Search

Ad Type Name

Note: this field intended for internal use only

Advertising Form Shortform

Note: this field intended for internal use only

External name

“External name” will be externally displayed on the proposal

Product search Name

Description for this ad type as applied in the ad spec search

Media differenciation

  • None

  • Instream

  • Inpage

  • BlackandWhite

  • Colour

CreativeType

  • None

  • Image

  • Flash

  • Rich media

  • HTML

Target Group

  • 25-44 Women/ Men

  • 45+

  • Burst / Product launch

  • Capital Area Residents

  • Female

  • Follow up

  • Male

  • Product Push

  • Recency

“Active” checkbox option

Info

In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available

Adserver information

Info

Data provided in “Adserver information” section is changing Ad configuration in AdButler

Connection

Enter the Ad server login to be used with this Ad type

Ad Type

  • Standard

  • VAST

  • “Standard” Ad type is used for images and text

  • “VAST” Ad type is used for video

Priority

  • None

  • 1

  • 2

  • 3

  • 4

  • 5

  • House

  • Sponsorship

  • Bulk

  • Standard

  • Network

Numbers and words represent same values:

1 - “House”

2 - “Sponsorship”

3 - “Bulk”

4 - “Standard”

5 -”Network”

Info

Priority “4” is by selected by default for AdButler, while in Advendio you can select between“ Standard” or value “4”

Delivery Type

  • Aucton

  • FixedDelivery

  • Auction - Ad is served based on the highest price. When decision engine have considered quotas, scedule, targets and rules.

or

  • FixedDelivery - Ad is served based on weight, quotas, schedule, targets and other rules without considering price.

Delivery Rate Type*

  • None

  • Evenly

  • As fast as possible

  • Evenly - smooth impressions deivery over the time period

or

  • As fast as possible - deliver impressions as quickly as possible

*QUOTA option in Adbutler
In the AdButler UI we have a Quota option that behaves depending on the Delivery Rate Type selected.

  • With Evenly and None → Quota is going to be selected

  • With As Fast as possible → Quota is NOT going to be selected

Quota aplies to both “standard” and “ VAST” Ad Types

Slots

Info

Data provided in “Slot” section is changing Ad configuration in AdButler

Master slots for the Ad

Number of Ad formats under “Available” and “Chosen” options

Select the image size you will be using

Info

Admin can create any Ad format needed (If numbered format is used, for example 123x234) during the set up stage

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Ad Types: Leaderboard

Ad Types: PreRoll

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Setup

The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.

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