Available with Version: | 2.165 and up |
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Role | Order Manager - Fulfilment; Product Management |
External Systems | Broadsign |
Challenge
You’re starting to use You have started using the ADvendio Broadsign Integration . Now and now you want to make it easy for your Sales Representatives to be able to simply pick select Broadsign products and create the right Media Campaigns and Campaign Items. This way, so they can offer the advertisers the right deal while being able to simply send best deals and seamlessly transfer the data over to Broadsign and use using ADvendio's automatic integration capabilities!.
How can you set up the right products in ADvendio to be used with Broadsignand make sure to make this process as work with Broadsign and ensure a smooth and efficient as possibleprocess?
General To help you with this, here is some general information on setting up the Broadsign connection and features importimporting features:
Setting up Broadsign Connection:
How to set up your Broadsign Connection for ADvendio?
Importing and syncing targeting information:
3.5.3 How to import and sync targeting information and ids from connected systems with ADvendio?
Understanding synched targeting information and inventory IDs:
Solution
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The article will give an overview of Broadsign and highlights specific parts of Broadsign. To be able to prepare the AdButler Media Campaign you need to create Ad Specs first.
The general Goal is: to create Ad Spec, combine it with the Ad Type created for Broadsign assign a price, and assign an Inventory.
Steps to create Broadsign Media Campaign:
1) Setting Inventory Targeting criteria
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:
To create a successful Broadsign Media Campaign in ADvendio, follow these steps:
Step 1: Set Inventory Targeting Criteria
Before you start, ensure that your Broadsign Connection is set up and that you have imported at least one inventory targeting criteria and also Account account data.
Select the inventory and targeting criteria needed when you are on Broadsign record and when using the ‘Transfer to ADvendio’ feature.
Steps to do:
1) Select the ‘Connections’ feature in the main menu
2) Select a relevant Connection (we use Connection ASL-004 as an example)
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Access the main menu (App launcher) and select the "Connections" feature.
Choose the relevant Broadsign Connection (e.g., ASL-026).
Look for the "Transfer to ADvendio" feature in the upper right corner
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Link the Ad Spec to a Zone or a Channel for Display Items. Link Ad Spec to VAST Zone or VAST Channel (VAST Channel for Video Items).
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.
Select Inventory needed and press next
You can choose Run Now or Schedule the Transfer data
In the “Current Transfer” window you will see Finish Job
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In the “Current Transfer” window you will see Finish Job
After ‘Transfer to Advendio’ is
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finished you will see the completed
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Results report:
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| Info |
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If you do not assign Inventory Targeting on your Ad Spec, you can also select them directly on your Campaign Item, via Inventory Targeting features in the Media Config/Campaign Builder on a Campaign Item level. |
Step 3: Create Ad Type
The Ad Type defines the formats and types of Ads for Broadsign. Choose between a "Standard" Ad Type for images and text or a VAST item for video Ads.
For detailed guidance on creating and configuring Ad Types for Broadsign refer to the wiki article How to configure AdTypes formats for Broadsign?
If you do not assign Inventory Targeting on your Ad Spec, you can also select them directly on your Campaign Item, via Inventory Targeting features in the Media Config/Campaign Builder on a Campaign Item level.
2) Creating Ad Type
The Ad Type will structure the different formats and types of Ads for Broadsign. It's up to the customer to decide if to use a ‘Standard’ Ad Type (Display Ad Type used for images and text) or to use a VAST item (used for video Ads).
You will find detailed guidance on creating and configuring Ad Types for Broadsign: 7.3.5.2 How to configure formats for AdButler-related products (Ad Types) in ADvendio
3) Creating Ad Spec and assigning it to Ad Type
Ad Specs represent a product in ADvendio that your users or sales reps will later use for media configuration to select available Ad Specs and Ad Types to create their campaign items. This is the information you need to consider when creating Ad Specs for Broadsign.
Ways to create Ad Specs:
Generally, there are three ways to create Ad Specs in Advendio:
1) Using the ‘Ad Specs and Rates management’ option
2) Creating Ad Specs Manually
3) Using the ‘Inventory & rates manager' option
One of the ways to create Ad Specs is to access the main menu and create from ‘Ad specs and rates manager’.
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When creating Ad Spec from the ‘Ad Specs and Rates management’ menu option:
Connect the Ad Spec to a Site, then Placement, which represents in which media or websites you want your Ad to be displayed. Select Broadsign created Ad Type.
Press ‘Create/ Open Ad Spec’.
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4) Defining Ad pricing
Create an Ad Price for the Ad Spec: This represents which price per unit you want to sell the ad to your customer. Choose from Broadsign billing categories.
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The Price you’re using in ADvendio will also be sent to Broadsign which will be using this information to prioritize bookings against each other, in order for those which sell higher will be more likely to deliver.
Setting Inventory Targeting Rules:
You can use our Inventory Targeting feature to select the Zones of your product: This is important to tell Broadsign, where an Ad should be displayed.
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Display formats are using regular Zones and Channels, while Video/VAST-type products need to be connected to VAST Zones or VAST Channels.
Correcting Inventory Targeting in AdServer:
You can go to the ‘AdServer Information’ section below and correct the Inventory Targeting information:
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