Page Comparison

Role

Order Manager - Fulfilment; Product Management

External Systems

The Trade Desk

Campaign

Buying Order

Advertiser

Buying Order

Flight

Buying Item

Ad Group

Buying Item

Seeds

Audience

Rails (Bid Lists)

Targeting

Deals/Contracts

Contracts

Delivery Profile

Advertiser

Network ID

Parter ID

Buying Order

Channel

Campaign

Channel

• Display

• Video

• Audio

• ATV/CTV

• DooH

• Programmatic Cinema

Buying Order

Advertiser

Campaign

Advertiser / Advertiser ID

-

Buying Order

Name

Campaign

Campaign Name

-

Buying Order

Insertion Order ID

Auto

Campaign

Campaign Id

-

Buying Order

Start Date

-

Campaign

StartDate

-

Buying Order

End Date

-

Campaign

EndDate

-

Buying Order

OrderType

Campaign

CampaignType

• Standard

• ProgrammaticGuaranteed

Buying Order

Order Goal

Campaign

Objective

The campaign objective. To set it, you must also specify the Primary Channel and at least the Primary Goal for the campaign.

• Awareness
  Discover qualified leads to increase brand knowledge and reach a specific audience.
  

• Consideration
  Reach new customers and influence them to become prospective customers.
  

• Conversion
  Maximize conversions by driving prospects to take a specific action.

Buying Order

Budget Amount

Campaign

Budget (Amount + Currency Code)

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified.

Buying Order

Budget Amount Daily

-

Campaign

Daily Budget

-

only Only to be set if the flag is true, then no budget will be set on individual line item level

Buying Order

Selected Targeting

-

Campaign

Primary Channel

-

• Display

• Video

• Audio

• TV

• NativeDisplay

• NativeVideo

• DigitalOutOfHome

Buying Order

Fixed: MaximizeReach

-

Campaign

Primary Goal

-

Buying Order

Status

-

Campaign

What is the Default??

-

Buying Order

Budget Impressions

-

Campaign

Budget Impressions

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time.

Buying Order

Budget Impression Daily

-

Campaign

Budget Impressions Daily

It also can be selected at a Buying Item level

Buying Order

Start Date

-

Campaign

TimeZone

Get the timezone from the item zone.

Buying Order

Fixed: Off

Campaign

Pacing

• Off
  The campaign will aim to pace to the specified daily spend cap.

• PaceToEndOfFlight
  The campaign will aim to spend the allotted budgets evenly throughout the flight dates.

• PaceAhead
  The campaign will aim to spend 20% above the allotted budget on a day-to-day basis.

Buying Order

Insertion Order ID

Ad Group

Campaign Id

-

Buying Item

Line Item ID

Auto

Ad Group

Ad Group Id

-

Buying Item

Name

Ad Group

Ad Group Name

-

Buying Item

Selected Targeting

-

Ad Group

Industry Category ID

-

Buying Item

Selected Targeting

-

Ad Group

Channel ID

-

Buying Item

Bid Amount

Ad Group

Minimum Bid

This would be the Min Bid amount equivalent

Buying Item

Max Bid

Ad Group

Max Bid

-

Buying Item

Budget Amount

Campaign Flight

BudgetInAdvertiserCurrency

-

Buying Item

Budget Impressions

-

Campaign Flight

BudgetInImpressions

-

Buying Item

Budget Amount Daily

-

Campaign Flight

DailyTargetInAdvertiserCurrency

(in case of daily budget)

Buying Item

Impression Daily

-

Campaign Flight

DailyTargetInImpressions

-

Buying Item

Start Date & Start Time

Campaign Flight

StartDateInclusiveUTC

-

Buying Item

End Date & End Time

Campaign Flight

EndDateExclusiveUTC

-