Page Comparison

Role

Order Manager - Fulfilment; Product Management

External Systems

The Trade Desk

Buying Order

CampaignBuying Order

Accounts

Advertiser

Buying

Item

Flight

Buying Item

Ad GroupBuying Item

Audience

SeedsAudience

Targeting

Rails (Bid Lists)Targeting

Contracts

Deals/ContractsContracts

Advertiser

Delivery Profile

Advertiser

Network ID

Parter ID

Buying Order

Channel

Campaign

Channel

• Display

• Video

• Audio

• ATV/CTV

• DooH

• Programmatic Cinema

Buying Order

Advertiser

Campaign

Advertiser / Advertiser ID

-

Buying Order

Name

Campaign

Campaign Name

-

Buying Order

Insertion Order ID

Auto

Campaign

Campaign ID

-

Buying Order

Start Date

-

Campaign

StartDate

-

Buying Order

End Date

-

Campaign

EndDate

-

Buying Order

OrderType

Campaign

CampaignType

• Standard

• ProgrammaticGuaranteed

• (Only option available for now)

Buying Order

Order Goal

Campaign

Objective

The campaign objective. To set it, you must also specify the Primary Channel and at least the Primary Goal for the campaign.

• Awareness
  Discover qualified leads to increase brand knowledge and reach a specific audience.
  

• Consideration
  Reach new customers and influence them to become prospective customers.
  

• Conversion
  Maximize conversions by driving prospects to take a specific action.

Buying Order

Budget Amount

Campaign

Budget (Amount + Currency Code)

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified.

Buying Order

Budget Amount Daily

-

Campaign

Daily Budget

Only to be set if the flag is true, then no budget will be set on individual line item level

Buying Order

Selected Targeting

-

Campaign

Primary Channel

• Display

• Video

• Audio

• TV

• NativeDisplay

• NativeVideo

• DigitalOutOfHome

Buying OrderFixed

: MaximizeReachN/A

-

Campaign

Primary Goal -(KPI)

ADvendio currently uses ‘Reach’ as the fixed default

Buying Order

Status

-

Campaign

What is the Default??

-

Status

• Active

• Paused

• Draft

Buying Order

Budget Impressions

-

Campaign

Budget Impressions

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time.

Buying Order

Budget Impression Daily

-

Campaign

Budget Impressions Daily

It also can be selected at a Buying Item level

Buying Order

Start Date

-

Campaign

TimeZone

Get the timezone from the item zone.

Buying OrderFixed

: OffN/A

Campaign

Pacing

• ADvendio currently uses Off
  The campaign will aim to pace to the specified daily spend cap.

• PaceToEndOfFlight
  The campaign will aim to spend the allotted budgets evenly throughout the flight dates.

• PaceAhead
  The campaign will aim to spend 20% above the allotted budget on a day-to-day basis.