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ADvendio Object

ADvendio Field

Required

TTD Entity

TDD Field

Additional information

Buying Order

Channel

(tick)

Campaign

Channel

  • Display

  • Video

  • Audio

  • ATV/CTV

  • DooH

  • Programmatic Cinema

Buying Order

Advertiser

(tick)

Campaign

Advertiser / Advertiser ID

-

Buying Order

Name

(tick)

Campaign

Campaign Name

-

Buying Order

Insertion Order ID

Auto

Campaign

Campaign ID

It will be assigned after the Buying Order is submitted

N/A

N/A

Auto

Campaign

Availability

ADvendio currently uses ‘Available’ as the fixed default

Buying Order

Start Date

-

Campaign

StartDate

-

Buying Order

End Date

-

Campaign

EndDate

-

Buying Order

OrderType

(tick)

Campaign

CampaignType

  • Standard (Only option available for now)

Buying Order

Order Goal

(tick)

Campaign

Objective

The campaign objective. To set it, you must also specify the Primary ChannelObjective

  • Awareness
    Discover qualified leads to increase brand knowledge and reach a specific audience.

  • Consideration
    Reach new customers and influence them to become prospective customers.

  • Conversion
    Maximize conversions by driving prospects to take a specific action.

Buying Order

Budget Amount

(tick)

Campaign

Budget (Amount + Currency Code)

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified.

Buying Order

Budget Amount Daily

-

Campaign

Daily Budget

Only to be set if the flag is true, then no budget will be set on individual line item level

Buying Order

Channel

-

Campaign

Primary Channel

  • Display

  • Video

  • Audio

  • TV

  • NativeDisplay

  • NativeVideo

  • DigitalOutOfHome

Buying Order

N/A

-

Campaign

Primary Goal (KPI)

ADvendio currently uses ‘Reach’ as the fixed default

Buying Order

Budget Impressions

-

Campaign

Budget Impressions

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time.

Buying Order

Budget Impression Daily

-

Campaign

Budget Impressions Daily

It also can be selected at a Buying Item level

Buying Order

Start Date

-

Campaign

TimeZone

Get the timezone from the item zone.

Buying Order

N/A

(tick)

Campaign

Pacing

  • ADvendio currently uses Off
    The campaign will aim to pace to the specified daily spend cap.

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