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ADvendio Object | ADvendio Name | Required | TDD Entity | TDD Field | Additional information |
|---|---|---|---|---|---|
Buying Order | Insertion Order ID |
| Ad Group | Campaign ID | - |
Buying Item | Line Item ID | Auto | Ad Group | Ad Group ID | - |
Buying Item | Name |
| Ad Group | Ad Group Name | - |
N/A | N/A | Auto | Ad Group | Availability | ADvendio currently uses ‘Available’ as the fixed default |
Buying Item | Status |
| Ad Group | Status |
|
Buying Item | Selected Targeting | - | Ad Group | Channel ID | - |
Buying Item | Bid Amount |
| Ad Group | Minimum Bid + Currency Code | This would be the Min Bid amount equivalent |
Buying Item | Max Bid |
| Ad Group | Max Bid + Currency Code | - |
Buying Item | Budget Amount |
| Campaign Flight | BudgetInAdvertiserCurrency | - |
Buying Item | Budget Impressions | - | Campaign Flight | BudgetInImpressions | - |
Buying Item | Budget Amount (Daily) | - | Campaign Flight | DailyTargetInAdvertiserCurrency | In case of daily budget |
Buying Item | Budget Impressions (Daily) | - | Campaign Flight | DailyTargetInImpressions | - |
Buying Item | Start Date & Start Time |
| Campaign Flight | StartDateInclusiveUTC | - |
Buying Item | End Date & End Time |
| Campaign Flight | EndDateExclusiveUTC | - |
Reporting
More specific information can be found on the following page https://advendio.atlassian.net/l/cp/gLrRHiRn
Advendio Metric | TTD Metric | Type | Definition |
|---|---|---|---|
Buying Item | Ad Group | - | - |
Impressions | Impressions | Most Common, Bids/Impressions | Total number of impressions won. For DOOH, this is the number of auctions won, which reveals how many times your ad played back. Also referred to as "spot play" or "served impression." |
Clicks | Clicks | Most Common, Clicks | Total number of clicks |
Video Views | Player Views | Player | Number of times that a video ad was viewed |
CompleteVideoViews | Player Completed Views | Player | Number of video ads watched through to completion |
TotalConversions | Total Custom CPA Conversions | Conversion | Total conversions as calculated according to the custom CPA set for the campaign |
Media Cost | Advertiser Cost (Adv. Currency, Partner Currency, USD) | Cost, Most Common | Partner cost + agency fees (if applied in the campaign's fees and rates) |