Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | The Trade Desk |
Challenge
Do you You want to use our The Trade Desk integration and are looking need to understand know which ADvendio object represents what when booking corresponds to which element when placing an Order from The Trade Desk?
...
Solution
You will find mapping data on the high level, On the Buying Order , and Buying Item levels. A high-level overview of what in ADvendio represents on The Trade Desk is in the table below, you can access detailed mapping data. The following table provides a brief overview of how ADvendio corresponds to The Trade Desk:
ADvendio Object | The Trade Desk |
|---|---|
Buying Order | Campaign |
Accounts | Advertiser |
Buying Item | Flight |
Buying Item | Ad Group |
Not set directly in AdvendioADvendio, just included in the Advertiser | Delivery Profile |
Network ID | Parter ID |
...
ADvendio Object | ADvendio Field | Required | TTD Entity | TDD Field | Additional information | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Buying Order | Channel |
| Campaign | Channel |
| ||||||
Buying Order | Advertiser |
| Campaign | Advertiser / Advertiser ID | - | ||||||
Buying Order | Name |
| Campaign | Campaign Name | - | ||||||
Buying Order | Insertion Order ID | Auto | Campaign | Campaign ID | It will be assigned after the Buying Order is submitted | ||||||
N/A | N/A | Auto | Campaign | Availability | ADvendio currently uses ‘Available’ as the fixed default | ||||||
Buying Order | Start Date | - | Campaign | StartDate | - | ||||||
Buying Order | End Date | - | Campaign | EndDate | - | ||||||
Buying Order | OrderType |
| Campaign | CampaignType |
| ||||||
Buying Order | Order Goal |
| Campaign | Objective | The campaign objective. To set it, you must also specify the Primary Objective
| ||||||
Buying Order | Budget Amount |
| Campaign | Budget (Amount + Currency Code) | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. | ||||||
Buying Order | Budget Amount Daily | - | Campaign | Daily Budget | Only to be set if the flag is true, then no budget will be set on individual line item level | ||||||
Buying Order | Channel | - | Campaign | Primary Channel |
| Buying Order | N/A | - | Campaign | Primary Goal (KPI) | ADvendio currently uses ‘Reach’ as the fixed default |
Buying Order | Budget Impressions | - | Campaign | Budget Impressions | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time. | ||||||
Buying Order | Budget Impression Daily | - | Campaign | Budget Impressions Daily | It also can be selected at a Buying Item level | ||||||
Buying Order | Start Date | - | Campaign | TimeZone | Get the timezone from the item zone. | ||||||
Buying Order | N/A |
| Campaign | Pacing |
|
Buying Item (Ad Group
...
and Flight in TTD)
ADvendio Object | ADvendio Name | Required | TDD Entity | TDD Field | Additional information |
|---|---|---|---|---|---|
Buying Order | Insertion Order ID |
| Ad Group | Campaign ID | - |
Buying Item | Line Item ID | Auto | Ad Group | Ad Group ID | - |
Buying Item | Name |
| Ad Group | Ad Group Name | - |
N/A | N/A | Auto | Ad Group | Availability | ADvendio currently uses ‘Available’ as the fixed default |
Buying Item | Status |
| Ad Group | Status |
|
Buying Item | Selected Targeting | - | Ad Group | Channel ID | - |
Buying Item | Bid Amount |
| Ad Group | Minimum Bid + Currency Code | This would be the Min Bid amount equivalent |
Buying Item | Max Bid |
| Ad Group | Max Bid + Currency Code | - |
Buying Item | Budget Amount |
| Campaign Flight | BudgetInAdvertiserCurrency | - |
Buying Item | Budget Impressions | - | Campaign Flight | BudgetInImpressions | - |
Buying Item | Budget Amount (Daily) | - | Campaign Flight | DailyTargetInAdvertiserCurrency | In case of daily budget |
Buying Item | Budget Impressions (Daily) | - | Campaign Flight | DailyTargetInImpressions | - |
Buying Item | Start Date & Start Time |
| Campaign Flight | StartDateInclusiveUTC | - |
Buying Item | End Date & End Time |
| Campaign Flight | EndDateExclusiveUTC | - |