ADvendio is able to handle single products as well as predefined packages. A package contains several Ad Specs that are sold together as a bundle. A package consists of an Ad Spec, that is used as package header, as well as different components, that are displayed as products in this package. The Package Manager is designed to simplify the creation of packages.The Product Management team has the option to predefine how quantities and prices are distributed among the components. This makes your sales team's work a lot easier.
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1. Overview
The Package Manager is designed to simplify the creation of packages. This feature assists users while creating and/or editing packages in ADvendio. Users are able to create packages based on the current inventory. A package in ADvendio is defined by one Ad Spec with the record type "Package" and multiple component Ad Specs with the record type "Standard".
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Lightning Users: If you happen to have two tabs in your App Launcher, make sure to contact your administrator to set up the tabs correctly and delete the one which leads directly to the page of step 2. |
2. Create or Edit Packages
The Package Manager is based on information about the Ad Spec (package header) and rate information as well as Ad Specs, that can be selected as a package component.
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- Enter the Ad Spec Name.
- Select a Placement.
- Select an Ad Type.
- Select the Distribution - to learn more read 3.6.3 Package Distribution Types.
- Select the Billing Category.
- Check Fixed Quantity Package if appropriate.
- Enter an External Name.
- Enter a Product Search Name.
The button Create Package creates a new Ad Spec with the record type "Package". You are able to edit more details of this Ad Spec in the Object Ad Specs. After creating the Package Ad Spec, the Rate Information should be entered.
2.1 Distribution Combinations & Billing Categories
The following table shows the available distribution types for a Package Ad Spec, depending on the available billing category of the Ad Price for the Package Ad Spec, and the billing categories for its Component Ad Specs. It also should match the rate card if one has been chosen.
| Distribution | Billing Category | Billing Categories |
Package Ad Spec | "active" Ad Price for Package Ad Spec | at least one "active" Ad Price for all Component Ad Specs |
|---|---|---|
| Individual | CPM/vCPM | CPM/vCPM |
| CPC | CPC | |
| Fixed Price | Any kind | |
| Linear | CPM/vCPM | CPM/vCPM |
| CPC | CPC | |
| Fixed Price | Fixed Price | |
| Prorated | CPM/vCPM | CPM/vCPM |
| CPC | CPM | |
| CPCV | CPCV | |
| Fixed Price | Fixed Price |
2.2 Fixed Quantity Packages (Individual Packages only)
You can offer your customers and sales team packages which have a fixed (not changeable) quantity. Here you define a quantity for each package component. This only works for individual distribution!
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The user will now not be able to edit the quantity fields in the media configurator whenever this package is sold.
3. Rate Information
The user is able to create all necessary rates for a new Ad Spec or edit existing rate information for selected Ad Specs.
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- Mark the Checkbox of the Ad Specs, that should be added to the Package.
- Click the button >> to add those Ad Specs as Package Components to the right BOX.
- Repeat step 1 till 4 for all Ad Specs.
- Select the box Packet Components suitable Ad Prices, if more than one is displayed (Dropdown).
- Choose whether you like to overwrite the AdPrice manually or use the existing AdPrices by selecting a radio button Standard or Manual
- Overwrite Prices if necessary using the field Component List Price. See next section.
- Click the button Save.
After saving all data, the new package appears on the overview page of the Package Manager and can be sold in all media campaigns.
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