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Challenge

What settings are available for ADvendio Media Campaigns and Campaign Items that can be integrated with GAM? Also, how do these settings impact your bookings?

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Solution

To help you manage your budget and improve ad performance, ADvendio lets you configure settings for each Media Campaign and Campaign Item. These settings are then sent to GAM.

These settings can impact your bookings, so it's worth ensuring they're set up correctly. By increasing the relevance of your ads through these settings, you'll be able to improve your overall ad performance.

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Media Campaign Fields

Advendio Object

ADvendio Field

Required

GAM Entity

GAM Field

Additional Information

Media Campaign

Name

(tick)

Order

Name

-

Media Campaign

Account

(tick)

Order

Advertiser ID

-

Media Campaign

Agency

-

Order

Agency ID

-

Media Campaign

Campaign Start Date

(tick)

Order

Time

-

Media Campaign

Campaign End Date

(tick)

Order

Time

-

Media Campaign

Adserver Status

-

Order

Status

-

Media Campaign

AdServer Order Type

-

Order

Order

Decide the type of order Proposal, etc

Media Campaign

Currency

-

Order

Currency Code

-



Campaign Item Fields

Advendio Object

ADvendio Field

Required

GAM Entity

GAM Field

Additional Information

Campaign Item

Campaign Item Name

(tick)

Line Item

Name

-

Campaign Item

Alternate ID

-

Line Item

External ID

-

Campaign Item

From Date

(tick)

Line Item

Start time

If the item status is Delivery, Ready and Paused, the date is not updated

A warning is triggered that the date has note been updated, the submit process is not interrupted

Campaign Item

From Hour

-

Line Item

Start time

Note

If no hour is defined the campaign starts at 00:00 hrs

  • If the hour is in the past on creation it will be assigned as immediately

  • Timezone Is extracted first from the Connection associated to the Campaign Item

Campaign Item

From Minute

-

Line Item

Start time

Note

If no minutes are defined the campaign starts at 00:00 hrs

  • If the minutes is in the past on creation they will be assigned as immediately

Campaign Item

Until Date

(tick)

Line Item

End time

Campaign Item

Until Hour

-

Line Item

End time

Note

If no ending hour is defined the campaign ends at 23:59 hrs

  • Timezone Is extracted first from the Connection associated to the Campaign Item

Campaign Item

Until Minute

-

Line Item

End time

Note

If no minutes are defined the campaign ends at 23:59 hrs

Campaign Item

Day & Time Targeting

Line Item

Time Zone ID

Campaign Item

Delivery Rate Type

-

Line Item

Delivery Rate Type

  • Frontloaded

  • As Fast as Possible

  • Evenly

Note

If nothing is selected “evenly” would be the default value

Campaign Item

AdType

-

Line Item

Line Item Type

  • Bulk

  • Click Tracking

  • Inhouse

  • Legacy DFP

  • Network

  • Price Priority

  • Sponsorship

  • Standard

  • Preferred Deal

Note

If nothing is selected “Standard” would be the default

Note

If this field is not completed at a Campaign Item level would use the value in the AdType

Campaign Item

Priority

-

Line Item

Priority

  • 1 - 16

Note

If this field is not completed at a Campaign Item level would use the value in the AdType

Campaign Item

Goal Type

(tick)

Line Item

Primary Goal → Goal Type

  • None

  • Lifetime

  • Daily

Campaign Item

Billing Category

(tick)

Line Item

Cost Type

  • CPM

  • CPC

  • CPD

  • vCPM

Campaign Item

Booking Quantity

-

Line Item

Primary Goal → Units

  • It changes depending of the billing category

Note

If nothing is selected “0” would be the default

Campaign Item

Goal Percent

-

Line Item

Primary Goal → Units

Only valid when using these values:

  • Sponsorship

  • Network

  • House

N/A

N/A

Auto

Line Item

Primary Goal → Unit Type

  • Clicks

  • Viewable Impressions

  • Impressions

Campaign Item

Currency ISO Code

(tick)

Line Item

Cost per Unit → Currency Code

Note

If nothing is selected the value is going to be “EUR”

Campaign Item

Adserver Price
Amount Net/Net
Ammount Net3

(tick)

Line Item

Cost per Unit → Amount

  • Value depends on whats configured in the Ad server price field in the connection object

    • Adserver Price = Adserver Price

    • Amount NET/NET = Amount Net/Net

Note

If nothing is selected the default value is going to be taken from the field “amount net3”

Campaign Item

Frequency Capping

-

Line Item

Frequency Caps

  • If not defined here it takes the one from the AdSpec

Campaign Item

Creative Rotation Type

(tick)

Line Item

Creative Rotation Type

  • Evenly

  • Optimized

  • Sequential

  • Weighted (Manual in GAM)

Note

If nothing is selected the value is going to depend on the Line Item Type selected

  • Click tracking = Evenly

  • All other options = Optimized

  • This value can also be configured as a second option in the AdType

AdType

Roadblocking Type

Selected at a Adtype level

Line Item

Roadblocking Type

  • Only One

  • One or More

  • As many as possible

  • All Roadblock

  • Creative Set

Note

If nothing is selected “One or More” would be the default

N/A

N/A

Auto

Line Item

Discount

  • Value is “0”

N/A

N/A

Auto

Line Item

Discount Type

  • Percentage

Campaign Item

Minimun Quantity

-

Line Item

Contracted Unit Bought

Note

If nothing is selected “0” would be the default

N/A

N/A

Auto

Line Item

Status

  • It’s obtained from the “Media Campaign”

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