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If I sell it now to one customer for a specific day the booking calendar will show it as blocked so that I can't double book. 

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Content Blocking

ExamplesExample 1:

You have Advertising placements which you would like to sell in different locations, like Airport Arrivals, Departure or Airport overall. Selling the overall Content would then block the Departures and Arrival from being booked 

For example, with the following content blocking in place and a confirmed booking for Content HAM - Banner (Complete).

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Example 2:

A supermarket chain with in-store inventory wants to block the number of possible advertisements for a number of Contents to restrict the number of spaces per aisle that can be sold. To achieve this, follow the link https://advendio.atlassian.net/wiki/spaces/SO/pages/3282173955/7.2.24+How+to+set+up+the+Availability+Check+for+exclusive+products+Inventory+Forecast#Capacity-group-definition

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