Real-World Blocking Examples

Placement Blocking

Example:

1. Imagine a newspaper that wants to distribute its edition in various geographical regions, countries, or subdivisions, such as North, South, or smaller units. When they sell the placement (Placement Blocking) for the northern region, it means that no one else can purchase the same spot for any of the countries.

AdType Blocking

Example:

1. Your periodical has a loose insert with a maximal weight of AdType of 100g. You can also sell other smaller AdTypes with less weight. But selling a 60g AdType would block the bigger inserts and decrease the overall values of 100g by 60g so that 40g would be left.

2. Full page layout blocks all single AdType. So AdType 1, 2, 3 and 4 will get an entry to block the full page. 

AdSpec Blocking

Examples:

1. Consider a scenario where you want to sell a particular inventory to customers in both the US and Europe. Since the customers belong to different regions, you need to have two active AdPrices with different currencies and prices for the same AdSpec. However, once the inventory has been sold to either the US or European customer, it must be blocked for the other customer. This means that the AdSpec must prevent itself from being sold twice.

2. If a full-page (1/1) ad blocks a double-page spread (2/1) on one side, the other full-page ads on the opposite side must also be blocked. This can be achieved by using Ad Spec blocking records.

This AdSpec is sold in US Dollars and Euros on two different price lists. But once sold it can't be sold at another price. Therefore it also has a self-blocking record.

Open

If I sell it now to one customer for a specific day the booking calendar will show it as blocked so that I can't double book. 

Open

Content Blocking

Example 1:

You have Advertising placements which you would like to sell in different locations, like Airport Arrivals, Departure or Airport overall. Selling the overall Content would then block the Departures and Arrival from being booked 

For example, with the following content blocking in place and a confirmed booking for Content HAM - Banner (Complete).

Example 2:

A supermarket chain with in-store inventory wants to block the number of possible advertisements for a number of Contents to restrict the number of spaces per aisle that can be sold. To achieve this, follow the link 7.2.24 How to set up the Availability Check for exclusive products? (Inventory Forecast) | Capacity group definition

Self-blocking

Out-of-Home Blocking Example:

Self-blocking is used in advertising that refers to a situation where an ad placement with a single-sided setting blocks itself. This means that once it has been booked, its availability decreases. If you create a blocking record for the placement to block "single-sided" with "single-sided" (itself), then other line items with the same AdPrice and Placement will also be blocked. This blocking record will be treated as a "real" blocking record with factor 1 by the Booking Calendar.