Available with Version | 2.169 and up |
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Role | System Administrator |
External Systems | Google Ads |
Challenge
Unlock the power of Google Ads for your business within ADvendio. With this integration, you can:
Efficiently strategize campaigns, effectively allocate budgets, and use your inventory to optimize media buying activities.
Ensure seamless data synchronization, eliminating any discrepancies or gaps, and guaranteeing accurate insights.
Amplify the effectiveness of your internal processes, achieving higher levels of productivity and efficiency.
Simplify and expedite the configuration of your media buying activities on the Google Ads platform, reducing both time and effort investments.
Solution
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Challenge
Are you seeking a robust platform that provides opportunities for online advertising, enabling you to customize your ad campaigns, manage your budget, target potential customers, and assess your ad's performance without the constraints of a minimum spending requirement?
Please follow these step-by-step instructions to set up the Google Ads connection n in ADvendio:In order to
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Solution
To start using the Google Ads integration, you will need to set up a new record of type “Google Ads”create a New Record Type "Google Ads". Follow the steps below:
1- Create Google Ads Connection
In the ADvendio main ADvendio menu (App launcher) type “Connections”, search for "Connections".
Click on the “Connections“ "Connections" tab.
Create a new connection record by selecting the option “New”Select “"New".
Choose "Google Ads” " as a the new record type.
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A window “New It will open the "New connection: Google Ads” will open: enter Ads" window.
Enter your username in the related mandatory field (“User Name”). If needed, use the Description field to store any additional informationPress Save. A new connection record (of type Google Ads) required "User Name" field.
Use the Description, Additional Password, Network ID, Access Token fields to add any additional information if necessary.
Click on the "Save" button.
A new connection record for Google Ads will be created.
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2- Generate an OAuth token
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to complete the connection process
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To generate an OAuth token, follow these steps:
Open the new Connection record you just created
In the right upper corner Click “Generate “Generate AdServer OAuth Token”Token”
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After your Google Ads username pops up, click Submit
Under “Generate “Generate Authorization Code” you will see “Link “Link to Ad Server”Server”
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Log into Google Ads, and accept the authentication as shown in the screenshot below
Copy the token authorization code and paste it into the ADvendio field
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3- Google Ads Connection Fields values and Description
Possible field values and explanation when creating a Google Ads connection:
Field value | Description | ||
|---|---|---|---|
User name | Enter the user name you use to login to Google Ads | ||
Additional Password | The OAuth token code will be stored here | ||
Access Token - provide name | This is a developer token belonging to the Google Ads manager account. It can be found in Google Ads tools and settings - API center centre - API Access
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Record Type: Google Ads | “Google Ads” record type is shown by default as it’s been previously selected in the set-up process | ||
Network ID | Enter the Network ID relevant to this login.
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Active |
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Description | You can enter additional text to describe the login record |
4- Data to import from Google Ads
Once After obtaining the authentication token is obtained and the and establishing a connection with Google Ads Connection is established, as a next step we would strongly we highly recommend using the “Transfer "Transfer to ADvendio” feature to import ADvendio" feature. Importing Google Ads data into ADvendio for smooth will allow seamless media advertising and buying activities.put screenshot 2
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By using this feature you can select the information you want to import into ADvendio:
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We would recommend importing the following information from the platform:
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This can be implemented at a later stage but is recommended to perform sooner to have the access to all capacities of the feature. |
We would recommend importing the following information from the platform:
Import Account → Advertiser
ADvendio synchronization instructions:
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5- Advertiser Account Mapping for Salesforce and Google Ads Integration
To connect Salesforce accounts with Google Ads, it's important to perform Advertiser Account Mapping.
For a detailed guide on how to map these accounts, refer to Chapter 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?
Setup
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For advice on permissions and rights to use ADvendio Connect please refer to 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third-party systems? |
For a smooth Google Ads integration with ADvendio it is recommended to perform the previously described steps:
Create Google Ads Connection with ADvendio
Import data from the Google Ads platform
Map Advertiser Accounts