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Available with Version

2.169 and up

Role

System Administrator

External Systems

Amazon DSP

Table of Contents

Challenge

Are you looking for a powerful platform that allows you to advertise online, customize your ad campaigns, control your budget, target potential customers, and evaluate the performance of your ads without being constrained by a minimum spending requirement?

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Solution

In order to set up the ADvendio Amazon DSP Connection and smoothly manage media buying activities between ADvendio and Amazon DSP, you should follow these steps.

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  • To complete the process, click on the 'Submit' button located in the Advendio Connections.

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Amazon DSP Pilot Connection Fields values and Description

Possible field values and explanation when creating an Amazon DSP Pilot connection:

Field value

Description

User name

Enter the user name you use to login to Amazon DSP Pilot

Access Token

Generate in your connection via the “Generate AdServer OAuth Token” button

Record Type: AMAZONDSP

“Amazon DSP” record type is shown by default as it’s been previously selected in the set-up process

Active

Info

Tick this box to activate the Ad Server connection

Description

You can enter additional text to describe the login record

 

4 Data to import from Amazon DSP Pilot

After obtaining the authentication token and establishing a connection with Amazon DSP, we highly recommend using the "Transfer to ADvendio" feature. Importing Amazon DSP Pilot data into ADvendio will allow seamless media advertising and buying activities.

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By using this feature you can select the information you want to import into ADvendio:

Tip

We would recommend importing the following information from the platform:

  • Import: Account → Advertiser

Info

This can be implemented at a later stage but is recommended to perform sooner to have the access to all capacities of the feature.

5 Advertiser Account Mapping for Salesforce and Amazon DSP Integration

To connect Salesforce accounts with Amazon DSP, it's important to perform Advertiser Account Mapping.

For a detailed guide on how to map these accounts, refer to Chapter 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?

Setup

Info

For advice on permissions and rights to use ADvendio Connect refer to 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third-party systems?

For a smooth Amazon DSP integration with ADvendio it is recommended to perform the previously described steps:

  1. Create Amazon DSP Connection with ADvendio

  2. Import data from the Amazon DSP platform

  3. Map Advertiser Accounts