Available with Version | 2.169 and up |
|---|---|
Role | System Administrator |
External Systems | Amazon DSP |
Challenge
Are you looking for a powerful platform that allows you to advertise online, customize your ad campaigns, control your budget, target potential customers, and evaluate the performance of your ads without being constrained by a minimum spending requirement?
Solution
In order to set up the ADvendio Amazon DSP Connection and smoothly manage media buying activities between ADvendio and Amazon DSP, you should follow these steps.
To begin using the Amazon DSP Pilot integration, you need to create a new record type called "Amazon DSP Pilot". Here are the steps you should follow:
1 Create Amazon DSP Connection
In the ADvendio main menu (App launcher), navigate to "Connections"
Select "New" to create a new Amazon DSP connection.
Choose "AMAZONDSP" as the new record type.
It will open the "New Connection: AMAZONDSP" window.
Enter your username in the "User Name" field.
If necessary, provide any additional information in the Description and Access Token fields
Tick the "Active" checkbox to activate this connection.
Click on the "Save" button.
A new connection record for Amazon DSP Pilot will be created.
2 Generate an OAuth token to complete the connection process
To generate an OAuth token, follow these steps:
Open the new Connection record you just created.
Click "Generate AdServer OAuth Token" in the upper right corner.
Enter your Amazon DSP username
You will see “Link to Ad Server” opposite “Generate Authorization Code”, proceed with that to
Log into Amazon DSP Pilot, Log in to Amazon DSP Pilot and authenticate.
Copy the token code from Amazon DSP and paste it into the ADvendio field.
To complete the process, click on the 'Submit' button located in the Advendio Connections.
3 Amazon DSP Pilot Connection Fields values and Description
Possible field values and explanation when creating an Amazon DSP Pilot connection:
Field value | Description |
|---|---|
User name | Enter the user name you use to login to Amazon DSP Pilot |
Access Token | Generate in your connection via the “Generate AdServer OAuth Token” button |
Record Type: AMAZONDSP | “Amazon DSP” record type is shown by default as it’s been previously selected in the set-up process |
Active | Tick this box to activate the Ad Server connection |
Description | You can enter additional text to describe the login record |
4 Data to import from Amazon DSP Pilot
After obtaining the authentication token and establishing a connection with Amazon DSP, we highly recommend using the "Transfer to ADvendio" feature. Importing Amazon DSP Pilot data into ADvendio will allow seamless media advertising and buying activities.
By using this feature you can select the information you want to import into ADvendio:
We would recommend importing the following information from the platform:
Import: Account → Advertiser
This can be implemented at a later stage but is recommended to perform sooner to have the access to all capacities of the feature.
5 Advertiser Account Mapping for Salesforce and Amazon DSP Integration
To connect Salesforce accounts with Amazon DSP, it's important to perform Advertiser Account Mapping.
For a detailed guide on how to map these accounts, refer to Chapter 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?
Setup
For advice on permissions and rights to use ADvendio Connect refer to 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third-party systems?
For a smooth Amazon DSP integration with ADvendio it is recommended to perform the previously described steps:
Create Amazon DSP Connection with ADvendio
Import data from the Amazon DSP platform
Map Advertiser Accounts