Page Comparison

2.165 and up

ADvendio One

Checklogin

Check login / Authentication

Authenticate against Third Party API / Login check from ADvendio

All types of integration

Report

Delivery Reports (Lifetime, Monthly & Daily)

Buying Delivery Reports

Automatically update the delivery data for your Selling or Buying bookings in ADvendio

All types of integration

Booking

Submit to AdServer (Media Campaigns / Campaign Items)

Use Advendio Media Campaigns and Campaign Items managed by your Sales Team to create bookings for your Third Party System

Media Selling Integration

Import

Transfer to ADvendio

Schedule an automated import of Third Party Data, such as Advertiser data, targeting IDs or inventory data for your product configuration

Media Selling Integration & Media Buying Integration

Ad Status Update Pull

Automatic Status Updates

Automatically sync the current status of your bookings back to ADvendio

Media Selling Integration

Forecast

Check Availability

Use your ADvendio Item configuration to check if your items are available for booking

Media Selling Integration

Submit Buying Order

Media Buying Submit

Use Media Buying data managed in ADvendio to create bookings for a Third Party Media Buying System

Media Buying Integration

Reporting Only

• Let ADvendio automatically update delivery information for your Campaign Items or Buying Items

• Users need to manually set up Campaign Items / Buying Items and provide them with the required Line Item ID to be considered during reporting.

• If you want to automatically track Campaign KPI for your Positions in ADvendio

• Use the data for invoicing or account related processes

• If you’re not planning to dynamically book from ADvendio

• Can be used for Sales Integrations and Media Buying Integrations alike

• Report

• Ad Status Update Pull

Media Sales and Booking Integration

Additionally to reporting only:

• Use ADvendio Sales features (such as Inventory Management, Price Rules, Packages, Campaign Builder) to manage your products and inventory for the Third Party booking system

• Use ADvendio Media Campaigns and Campaign Items to create bookings for your third party system

• Use ADvendio to get on the fly availability checks based on your Campaign Items

• If you want to have to possibility to prepare your Sales Campaigns in ADvendio and have your users directly create bookings for your Sales System from ADvendio

• Optionally also let your users check the availability of a planned booking from ADvendio before continuing the process

• Report

• Booking

• Ad Status Update Pull

• Import

• Forecast

Media Buying Integration

Additionally to reporting only:

• Use the ADvendio Media Buying features to plan Budgets and set up your Media Buying.

• Create bookings for your Third Party Buying platform, based on ADvendio Buying Orders and Buying Items.

• If you want your users to create Orders and Items directly in ADvendio and then push them to a Media Buying Platform, to continue the process of setting the booking live there

• Report

• Submit Buying Order

• Buying AdStatus Pull