Available with Version | 2.169 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | Amazon DSP Pilot |
...
ADvendio Object | Amazon DSP | Description |
|---|---|---|
Buying Order | Order |
|
Buying Item | Line Item |
|
Account | Advertiser |
|
Account | Agency |
|
Connection ID | Advertiser IDs | For now only Advertiser IDs |
Reporting Mapping
You can find more detailed information by visiting page https://advendio.atlassian.net/wiki/spaces/SO/pages/622730?atlOrigin=eyJpIjoiZTlhMGM0ODA4YzViNGJlOWExOWQ3Yzc3NWNiZDU1MWUiLCJwIjoiYyJ9
Supported reporting metrics are based on the Buying items/ Line items in Amazon. The following types of reports are supported:
Total Buying Report
Monthly Buying Report
Daily Buying Report
ADvendio Metric | Amazon DSP Metric | Type | Definition |
|---|---|---|---|
Total Conversions | combined Purchases | Conversion | Total conversions as calculated according to the custom CPA set for the campaign |
Impressions | impressions | Most Common, Bids/Impressions | Total number of impressions won. |
Clicks | off Amazon Clicks | Most Common, Clicks | Total number of clicks |
Completed Views | video Completed Views | VIdeo Player | Number of video ads watched through to completion |
Media Cost | total Cost | Cost, Most Common | Total cost incurred for the campaign, including both the partner cost and agency fees (if applied in the campaign's fees and rates) |
data based on this internal doc and similar from
...
Amazon Ads
ADvendio Object
ADvendio Field
combinedPurchases
ADvendio_BuyingItem_c
ADvendio_TotalConversions_c
impressions
ADvendio_BuyingItem_c
ADvendio_Impressions_c
offAmazonClicks14d
ADvendio_BuyingItem_c
ADvendio_Clicks_c
videoCompletedViews
ADvendio_BuyingItem_c
ADvendio_CompletedViews_c
totalCost
ADvendio_BuyingItem_c