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ADvendio sets in Xandr the Advertiser Name and the Billing Name, please note the Billing Name is limited to 50 characters. In case your Salesforce Account name is longer, you can use a dedicated field called ‘Advertiser Name’ to set a specific name for Xandr, which considers the limitations :
Xandr offers to set up Advertisers with either a 12-hour-time scheme or a 24-hour-time scheme. Default from ADvendio is the 12 hour scheme, but you can change this on your Xandr Connection record. In the field Connection Features, you need to enable the option ‘24-hour Format’. In case this option is not shown to you, you will need to manually add this to the picklist field in the Salesforce Setup. To do so, go to the Object Manager → Connections (AdServer_Login__c) and edit the field Connection Features (AdServerFeatures__c) to add a new picklist value, with the exact name: ‘24-hour Format’
Setting Legal Entity Names: Following the Digital Services Act, Xandr added a Legal Entity Name to Advertisers. If you create a new Advertiser Account in ADvendio and then submit it to Adserver, ADvendio will create a new Advertiser in Xandr. In this process we will set the Account Name as Advertiser Name as well as Legal Entity Name. This only affects new Accounts. If an Advertiser has already been pushed to Xandr, we will not change the Legal Entity Name further. This change will be available starting version 2.173 and up.
Inventory
Read here about how to set up your inventory Ad Types for Xandr: 3.1.5.4 How to configure formats for your Xandr-related products (Ad Type)
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ADvendio | Xandr |
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CPM | CPM |
vCPM* | Viewable CPM / vCPM |
CPC | CPC |
CPD**, All In, CPL, CPM Sec, CPO, CPX, CPW, CPMo, CPY | Fixed Fee (Cost per day) |
CPCV | CPCV (Cost per Completed View) |
Fixed Price*** | Fixed Fee (One time allocation) The allocation date will be set to one day after the Campaign Item end date. |
currently not supported | Cost Plus |
currently not supported | CPA |
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From version 2.106 and up we only connect these profiles to Line Items and not to the Insertion Order anymore.
This makes it possible to control the targeting settings on each Campaign Item separately.
Budget Types in Xandr
Starting with 2.151.1, we can configure the Budget Type (ADvendio__BudgetType__c) of your seamless Insertion Order. To find out more about the Xandr Seamless Connection and Budget Type, see Seamless Insertion Orders and Budget Types in Xandr.
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