Available with Version | 2.173 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | Criteo Commerce Max |
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If you plan to use the ADvendio platform features to buy media via Criteo using ADvendio, this article will guide you through the necessary fields and configurations to set up your Buying Items with Criteo Integration.
Solution
Initially, certain configurations must be set up in Salesforce to enable access to all required Picklist options for future setups:
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Access Setup
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Navigate to Object Manager
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Buying
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Click on "Buying Order" to proceed.
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Proceed to the "Record Type" section and choose "THETRADEDESK."
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If the following fields have not been created yet, set them up with the specified values and Save:
Order Goal -> Add the following values -> Save
Consideration
Conversion
Brand Awareness
Channel -> Add the following values -> Save
ATV/CTV
DooH
Programmatic Cinema
Order Type -> Add the following values -> Save
Standard
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Configuration
To begin the buying configuration process for successfully pushing Buying Orders/Items to the Trade Desk, follow these steps:
Access the App Launcher and search for "Buying Configuration."
Once in the "Buying Configuration" section, click on "New" to start
General Information
Select “
The Trade DeskCRITEODSP” connection and select the “Active” checkbox
Ad Price
Select the right oneAll the required fields associated with the record type are already associated
You can choose to add additional fields for any custom needs, if they are not associated with Criteo they won't work
What fields to expect:
Buying Order Fields, select the following:
Channel (Required)
Advertiser (Required)
Insertion Order ID
Status
Order Type (Required)
Start Date (Required)
End Date (Required)Order Pacing (Required) - available from v2.170 onwards
Order Goal (Required)
Budget Amount (Required)
Buying
Item Order Campaign Status (Required)Budget Amount Daily
Selected Targeting
Budget ImpressionsLine Item ID
Status (Required)
Selected Targeting
Bid Amount (Required)
Max Bid (Required)
Budget Amount (Required)
Budget ImpressionBudget Impression Daily
Start Date (Required)
End Date (Required)
Error Messages
Buying Items Fields, select the following:
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Buying Order
To initiate the process of buying media through The Trade Desk, you need to define a Campaign using the ADvendio Buying Order. Here are the steps:
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Required | ADvendio Field | Additional information | ||
|---|---|---|---|---|
| Channel |
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| Advertiser | Needs to be previously imported before being able to select one | ||
| Name | - | ||
Auto | Insertion Order ID | It will be assigned after the Buying Order is successfully submitted | ||
Auto | N/A | ADvendio currently uses ‘Available’ as the fixed default | ||
| Start Date | Gets the timezone from the item zone. | ||
| End Date | - | ||
| OrderType |
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| Order Goal | The campaign objective. To set it, you must also specify the ‘Channel’
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| Budget Amount |
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| Budget Amount Daily | Only to be set if Pace to daily limit is true, then no budget will be set on individual line item level | ||
| Order Pacing |
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Auto | N/A | ADvendio currently uses ‘Reach’ as the fixed default | ||
- | Budget Impressions |
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Auto | N/A |
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Buying Item
Once you have created a Buying Order, you can proceed to configure individual Buying Items, which correspond to The Trade Desk AdGroups+Flights. These Buying Items allow you to manage your programmatic media spend by setting up details such as bidding strategy, goals, and automatic optimizations. You have the flexibility to create as many Buying Items as needed for your Buying Order.
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