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Currently, our marketplace integration is considering the essential features
Standard Attributes
Offer a A consistent way to define
inventory. A buyer can better
understand inventory they are
purchasing with consistent content
and endpoint metadata surfaced
consistently across Sellersacross Sellers using the same language so classification is automated for buyers
Inventory Packages
Allows users to easily bundle standardized inventory, and legacy non-standardized inventory for campaign targeting
Audience Items?????
Yield Optimizations
Technology that provides customers the control to configure optimization goals across their supply and demand to achieve their business goals