[Marketplace Module] Available module features in Freewheel

Marketplace is a module within Freewheel that has many features orientated to facilitate safe, transparent, and seamless connections between on-platform buyers and sellers, make premium video inventory accessible at scale, and ensure that everyone uses the same language to define their inventory.

And now we can access some of its essential features in Advendio.

This Marketplace can be private or an Exchange:

• Private

  • Deliver against your direct relationships with on-platform partners.
    
    

• Exchange

  • Access a pool of demand created by new FreeWheel technology connections, without a need for direct commitments

Currently, our marketplace integration is considering the essential features of the Marketplace as targeting options:

• Standard Attributes (planned, not yet in development)

  • Define inventory across Sellers using the same language so classification is automated for buyers
    
    

• Inventory Packages (available from v.2.174 onwards)

  • Easily bundle standardized inventory and legacy non-standardized inventory for campaign targeting
    
    

• Yield Optimizations (available from v.2.173 onwards)

  • Have the control to configure optimization goals across all of your supply to achieve the required business goals and increase monetization.

• Listings (Could be considered as a future enhancement if required)

  • Make your inventory available both on and off TV Platform, to private or exchange buyers.

• Sold Orders (Could be considered as a future enhancement if required)

  • Pull a list of sold orders acquired through a Marketplace listing

• Inventory Splits (Could be considered as a future enhancement if required)

  • Inventory splits support agreements between two or more parties that require inventory to be split by a percentage. They allow for the allocation of percentages of inventory to different partners and enable honoring different types of agreements