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Currently, our marketplace integration is considering the essential features of Marketplace as targeting options:

  • Standard Attributes

    • A consistent way to define inventory across Sellers using the same language so classification is automated for buyers

  • Inventory Packages

    • Allows users to easily bundle standardized inventory, and legacy non-standardized inventory for campaign targeting

  • Audience Items?????

  • Yield Optimizations

    • Technology that provides customers the control to configure optimization goals across their supply and demand to achieve their business goals

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