Marketplace is a module within Freewheel that has many features orientated to facilitate safe, transparent, and seamless connections between on-platform buyers and sellers to , make premium video inventory accessible at scale, and assure ensure that everyone uses the same language to define their inventory.
And now we can access to some of its essential features in Advendio.
This Marketplace can be private or an Exchange:
...
Standard Attributes
A consistent way to define inventory across Sellers using the same language so classification is automated for buyers
Inventory Packages
Allows users to easily bundle standardized inventory, and legacy non-standardized inventory for campaign targeting
Technology that provides customers the control to configure optimization goals across their supply and demand to achieve their business goals
These targeting are also included to be used by the Programmatic module