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In order to apply the commitment conditions to your campaigns you have to fill the field: Commitment on the media campaign.

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If you have only one matching commitment for your Media Campaign the Commitment will automatically be linked (Version 2.91 and up) when you create the campaign. If this Campaign is an exception, you can remove the lookup manually, otherwise you don't have to do anything.

Automated Mapping

Here is how it works: 

The system looks up all active Commitments. If an Advertiser advertiser is set - the same account must be linked in the Media Campaign. This is working in the same manner for Agenciesagencies. If the Media Campaign has a different Advertiser advertiser or different Agency agency as the Commitment - nothing happens. 

  • ADvendio only connects Commitments automatically if only one Commitment matching
  • If there are multiple matching Commitments available for a Media Campaign none will be selected
  • An empty advertiser, agency or advertiser/agency relation in your Commitments will result in matching this to all Media Campaigns no matter if that field is filled or not.

Example to explain the Matching Logic:

Commitment A:
Advertiser = Advertiser A
Agency = empty

Commitment B
Advertiser = Advertiser A
Agency = Agency A

Media Campaign Example 1:
Advertiser = Advertiser A
Agency = empty or Agency B
Matching Commitment: Commitment A
Result= Commitment A will be connected automatically

Media Campaign Example 2:
Advertiser = Advertiser A
Agency = Agency A
Matching Commitment: Commitment A & Commitment B, as we have multiple matching results no Commitment will be connected automatically. Please use the Commitment Selector


Using 4.16.3 Participating Accounts weakens this rule. As soon as you enter a Participating Account as

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advertiser or

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agency the system is trying to also match those to a Media Campaign which otherwise would not fit.

Option 2: Multiple possible Commitments

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