A media campaign is similar to an opportunity, displaying a sales process you want to track. They form the center piece centerpiece of your ADvendio.com system, combining customer information on accounts and contacts with product information on campaign items and prices. With media campaigns, we built an all-in-one system for you in ADvendio.com: they are connected to the accounts and contacts databases as well as to your inventory database. They provide you with ad server functions so you are able to transfer data and book campaigns from your ADvendio.com system to your ad server. Furthermore, media campaigns are the starting point for reporting and billing & accounting since they bundle order and revenue information.
In media campaigns, you are able to create, plan and execute your sales deal. They make up your pipeline.
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