If you have multiple Commitment Conditions matching your Campaign Item it is important to know to which of the conditions the item will be counted towards and which discount will be applied to the item. We implemented ADvendio uses a hierarchy which decides about this. The hierarchy queries 11 eleven different criteria in your Commitment Condition and evaluates a weight according to the following table. The Condition condition with the highest evaluated weight will get the count and its discount will be applied.
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Furthermore please note the following behavior for counting the Campaign Item revenue into the conditions:
This can be changed. Please let your administrator take a look at this article for further information: 7.2.9 Setup Commitments. |
Example:
A Commitment commitment has 2 Conditionstwo conditions.
- Condition has record type x and the Advertising Medium / Site as matching criterion.
- Condition has record type x and the Ad Price as matching criterion.
Now imagine that your Media Campaign has a Campaign Item which matches both Conditions conditions 1 and 2. Only the discount from Condition condition 2 will be applied as the Ad Price as matching criterion counts more in the hierarchy. Furthermore the item will be counted towards Condition condition 2. Only if the record types which mean you would apply two different condition types to one item, then both conditions could be applied i.e. to customer and special discount and counted towards both unit or revenue counts.