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  • Ad Type: Sets the basic line item type (Possible Values: Standard, Guaranteed, Augmented)

  • Goal Percent: The percentage of Impressions as goal for guaranteed and exclusive Items (if not filled, 100% will be used as default)

  • Delivery Type: Configures if a guaranteed item delivers as impression goal or percentage (Possible Values: Impressions, Exclusive)

  • Delivery Rate Type: Configures the Daily Pacing Allocation for Augmented Line Items (Possible Values: ASAP, Evenly)

  • Goal Type: Configures the lifetime item goal (Possible Values: Unlimited, Custom Budget)

  • Secondary Goal Type: Configures the daily item goal (Possible Values: Unlimited, Pace Lifetime Budget, Custom Budget, Custom Pacing). Attention: the line item type influences which settings can be used here - more information on these restrictions.

  • Secondary Goal Quantity: If you set a daily impression goal (custom budget) for Standard Line Item, this field sets the number of impressions for the daily goal.

  • Secondary Goal Budget: If a daily revenue goal (custom budget) for Augmented Line Items is used, you can enter the daily revenue amount here

  • Secondary Goal Percent: If an Augmented line item uses a pacing setting (custom pacing), you can enter the pacing % here, default being 100%you want to set a custom pacing % for your Augmented or GDALI line item in Xandr, please define it here. Our default setting is to use a custom pacing of 100%, if nothing is set up in ADvendio.

Smart

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  • Ad Type: Sets the basic line item type. (Possible Values: Pay Ads, Barter Ads, Performance Ads, Bonus / Make-good Ads, Public service Ads, In-house Ads)

  • Product Type: Sets the SMART category of the insertion. (Possible Values: Mobile, Web)

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