Page Comparison

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When submitting Campaign Items to the AdServer, lots of item fields need to be configured. Fields which set the item type, the goals, and the priority are pre-defined on Ad Type level for your products. For many of these, you can however override them on the Campaign Item level. Thus creating some exceptions to the default product configuration, while everything else remaining remains the same.

Here is an overview of the different existing fields and how to use them.

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• Ad Type: Sets the basic line item type (Possible Values: Standard, Guaranteed, Augmented)

• Goal Percent: The percentage of Impressions as a goal for guaranteed and exclusive Items (if not filled, 100% will be used as default)

• Delivery Type: Configures if a guaranteed item delivers as impression goal or percentage (Possible Values: Impressions, Exclusive)

• Delivery Rate Type: Configures the Daily Pacing Allocation for Augmented Line Items (Possible Values: ASAP, Evenly)

• Goal Type: Configures the lifetime item goal (Possible Values: Unlimited, Custom Budget)

• Product Type: Set which kind of format your Xandr Item uses. This is required to assign creatives to the item(Possible Values: Banner, Native, Video, Audio, Banner + Native)

• Secondary Goal Type: Configures the daily item goal (Possible Values: Unlimited, Pace Lifetime Budget, Custom Budget, Custom Pacing). Attention: the line item type influences which settings can be used here - more information on these restrictions.

• Secondary Goal Quantity: If you set a daily impression goal (custom budget) for Standard Line Item, this field sets the number of impressions for the daily goal.

• Secondary Goal Budget: If a daily revenue goal (custom budget) for Augmented Line Items is used, you can enter the daily revenue amount here

• Secondary Goal Percent: If you want to set a custom pacing % for your Augmented or GDALI line item in Xandr, please define it here. Our default setting is to use a custom pacing of 100%, if nothing is set up in ADvendio.

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Equativ(SMART)

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• Ad Type: Sets the basic line item type. (Possible Values: Pay Ads, Barter Ads, Performance Ads, Bonus / Make-good Ads, Public service Ads, In-house Ads)

• Product Type: Sets the SMART Equativ category of the insertion. (Possible Values: Mobile, Web)

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Check the below link to find general information on the permissions and rights needed to use features in relation to external systems: 7.3.17 15 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third party systems?

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