What is Ad Type

An ad type describes the format of an advertisement. For example, ad types can be rectangles, skyscrapers, or any combination of those etc. For print, these can be a full page, half page, quarter page etc. Together with the placement and site, ad types define your "inventory products": ad specs. You have multiple ways and wizards to create AdTypes. The easiest is to use the 3.4 Inventory and Rates Manager. But you can always make changes or even create them manually also by navigating to the Ad Type record page and clicking on "New".

...