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Challenge

Which of the settings on your ADvendio Media Campaigns and Campaign Items are available for our Broadsign integration? And how do they affect your bookings?

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Solution

Here is an overview of the main settings per Media Campaign and Campaign Item, which can be configured via ADvendio and will be sent to Broadsign.

These settings can affect your bookings and manage your budget effectively allowing you to increase the relevance of your ads and improve performance.

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ADvendio and Broadsign General object mapping:

4.2.1.4 Advertised Brands (FreeWheel)

ADvendio FieldObject

Broadsign Additional InformationObject

Connection

User

Account

Client

Media Campaign Name

Proposal

Campaign / Name

Insertion Order / Name

Stage

AdServer Name

Campaign / Name

Insertion Order / Name

You can overwrite the Order and Campaign Name that is sent to Freewheel, if you want it to differ from your Media Campaign Name

Account

Campaign / Advertiser

Agency

Campaign / Agency

AdServer Status

Insertion Order / Stage

ADvendio Status → Freewheel Stage:

active → booked

inactive → not booked (default setting)

proposal → proposal

Advertised Brands

Insertion Order / Brand

Currency

Insertion Order / Currency

Media Campaign Owner

Insertion Order / Primary Sales Person

N/A

Insertion Order / Trafficker

The Salesforce User that is performing the submit from ADvendio to Freewheel is usually set here

N/A

Campaign / User Assignment

Insertion Order / User Assignment

Orders and Campaigns will be automatically assigned to the API User, which you have set up for the Freewheel Connection in ADvendio.

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Item

Proposal Item, Screen selection

Ad Type

Proposal Item (certain settings)

Connection ID

Criteria, Category Exclusions, Users

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Media Campaign Fields mapping

ADvendio Field

Broadsign

Additional Information

Media Campaign ID

Client ID

-

Media Campaign Name

Client Name

-

Media Campaign Name

Name

-

Media Campaign Adserver Name

Name

if filled, use instead of Name

Media Campaign Alternate Order ID

Contact ID

-

Media Campaign Owner

Owner User ID/ Owner User email

We can use the User AdServer Assignments to map Salesforce Users to Broadsign IDs

Campaign Item Fields mapping

ADvendio Field

Broadsign

Additional Information

Campaign Item Name

Placement Name

AdServer Name

Placement Name

You can overwrite the Placement Name that is sent to Freewheel, if you want it to differ from your Campaign Item Name

From Date

Schedule

From Hour

Schedule

From Minute

Schedule

Until Date

Schedule

Until Hour

Schedule

Until Minute

Schedule

Time Zone

Timezone

Please see also limitation on how we map time zones to Freewheel 7.3.6.1 Which features are supported for FreeWheel?

Booking Quantity

Budget

As Impression Target

Alternate ID

External ID

AdServer Status

Placement Status

Business Type

Placement Type

Billing Category

Price Model

AdServer Price / ADvendio pricing calculation

Ad Unit Price

The Price rate

Ad Type

Budget Model

Can be predefined on the Ad Type object

Determines which additional settings will be used from ADvendio for the Freewheel budget

Goal Percent

Budget

Used for Share of Voice / Share of Pod Budgets

Delivery Type

Priority

Can be predefined on the Ad Type object

Delivery Rate Type

Pacing

Can be predefined on the Ad Type object

Priority

Override

Can be predefined on the Ad Type object

Day and Time Targeting

Daypart

Targeting Features

Ad Units, Content, Geograpical, ISP, Custom Targeting, Audience Items

Media Campaign → Account → External Account ID

Reference ID

Client identifier

Adserver ID Order ID

Proposal ID

Get the Id from the proposal creation.

Name

Name

-

Adserver Name

Name

-

From Date

Start Date

-

Until Date

Flight Duration

Flight Type

The end date defines how long a Proposal Item will run in Broadsign

From Hour/ From Minute

Start Time

-

Until Hour/ Until Minute

End Time

-

-

Inventory Type

Always set to “Digital”

AdServer Price

Price

If our logic is configured to use this field instead of calculation above

Budget Type

Type of Buy

Budget Type field sets what kind of goal your proposal has:

  • Impression

  • Amount Budget

  • Repetitions

Depending on the goal, you need to set different additional fields like Secondary Goal Budget.

Secondary Goal Budget

Budget Goal

Secondary Goal Budget is used when the Amount goal is selected

Info

The secondary Goal Budget is required to be set, when using an Amount Budget Type

Campaign Item Booking Quantity

Impression Goal or Repetition Goal

Booking Quantity is used as number of impressions or repetitions to target

Ad Duration

Slot Duration

-

Priority

Priority

If the priority field is left empty, we use the value defined on the Ad Type.

The platform has specified certain values that are allowed for priority. Therefore, you must select from those specific values when setting priorities in Broadsign.

For example, if a priority in Broadsign is labelled as P1, you should also assign the same value in ADvendio.

Campaign Item Ad Day of Week

Day of Week

Select which days of the week the ads will be shown

Campaign Item Additional Ad ID

Screens

This will be automatically selected.