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Available with Version

2.158 and up

ADvendio Edition

ADvendio Connect Buying Beta - with Connect customers can use existing Media Buying extension with integrations released before February 2023, but no new integrations or enhancements will be added.

ADvendio ONE - with ADvendio ONE customers will have access to the new Media Buying component and all future integrations and enhancements.

External Systems

Facebook

Role

System Administrator; Order Manager - Fulfilment

Challenge

Facebook is now connected to ADvendio. Which features of ADvendio are part of the integration and which features of Facebook are supported?

...

Solution

Supported ADvendio Features and Facebook Features below:

Advendio Feature

Documentation

Additional Comment

Submit Buying Orders / Media Buying to Facebook / Instagram

4.19.2 How to submit and traffick Buying Orders and Items from ADvendio to a DSP or Social Media Platform

Delivery Reports

5.3 Revenue Schedule, Delivery Data, and Status Updates

Setting Geo-Targeting, Custom Audiences & Page Targeting

7.3.19.3

How to configure Buying Orders and Buying Items for Facebook? Which settings are supported by ADvendio?

Some limitations will apply, we recommend using our Media Buying extension package for support: 4.19.5.5.1 How to easily select Audiences, Pages and Geo targeting for your Facebook / Instagram bookings

Transfer to ADvendio

3.5.5 Transfer from

AdServer

Ad Server / Import Data

Facebook Features:

Facebook Feature

How to use it?

Additional Comment

Creation of Campaigns / Ad Sets

4.19 Media Buying & Managed Services in ADvendio

7.3.19.3

How to configure Buying Orders and Buying Items for Facebook? Which settings are supported by ADvendio?

Control over budget, bidding and optimization settings

Included in the fields used in our Buying Orders and Buying Items

Custom Audiences

Some limitations will apply, we recommend using our Media Buying extension package for support: 4.19.5.5.1 How to easily select Audiences, Pages and Geo targeting for your Facebook / Instagram bookings

Geo-Targeting

Some limitations will apply, we recommend using our Media Buying extension package for support: 4.19.5.5.1 How to easily select Audiences, Pages and Geo targeting for your Facebook / Instagram bookings

Promoted Pages

Some limitations will apply, we recommend using our Media Buying extension package for support: 4.19.5.5.1 How to easily select Audiences, Pages and Geo targeting for your Facebook / Instagram bookings

Sync Performance & Cost data with ADvendio

Supported as part of our Buying Delivery Reports feature

5.3 Revenue Schedule, Delivery Data, and Status Updates

Currently we get from Facebook:

  • Impressions

  • Viewed Impressions

  • Clicks

  • Completed Views

  • Completed Listens

  • Total Conversions

  • Video Views

  • Media Cost

 Current Limitations on Facebook

Note

Current Limitations:

  • Campaigns with: App Install, Catalog Sales and Conversion Campaign objectives are currently not supported

  • Ads are currently not created from ADvendio, please create them manually in Facebook

  • Once pushed from ADvendio, it is not possible to modify certain Campaign and Ad Set Settings (e.g. the Campaign Objective / ADvendio Order Goal, Optimization Strategy, the promoted page)

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