Available with Version:
2.149 and up
Integrations: | Triton |
|---|
License
Connect
Role | Product Manager - Product Manager / Sales Support / Marketing Order Manager - Fulfilment |
Challenge
To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.
Usually, those products are Ad Specs, it consists which consist of the medium/site where an ad is running and the specific format (ad typeAd Type).
The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in Triton.
How can these Ad Types be created? And which settings for Triton need to be done on Ad Type to make it work?
Solution
When creating Ad Types for Triton(Ad Type → New), please make sure to fill in the information below, explaining which fields equal which settings in the AdServer.:1.-
To create a new Triton Ad
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go to the main menu, access
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Ad Types in ADvendio (or type in the App Launcher: Ad Types), and select New
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Under New Ad Type select the TRITON option and press Next.
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You will see the fields below to be filled:
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When you have selected the necessary fields for Triton Ad Type, press Save.
Table with fields information to create a Triton Ad
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Type
Make sure to use the following fields mentioned in the table below . See and see which fields equal which settings in the AdServer.
Triton Field | Field Options / Possible Values | Instructions and Info | ||
Information |
| |||
Ad Type Name |
Enter a name for your Ad Type | Note: this field intended for internal use only |
Advertising Form Shortform |
Enter a Shortform name | Note: this field intended for internal use only | |
External name | - | “External name” will be externally displayed on the proposal |
Product search Name | - | Description for this |
Ad type as applied in the ad spec search | |
Delivery Rate Type |
|
-
Target Group
25-44 Women / Men
45+
Capital Area Residents
Female
- |
Male
Recency
-
“Active” checkbox option
Select/Unselect
| Info |
|---|
In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available |
Adserver information |
| |||
Connection | Create a new connection to an external system to be used with the ad type | Enter the Ad server login to be used with this Ad type | ||
Ad Type |
|
From the drop down menu provided choose AdType needed for this advertising format. | |
Priority |
|
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Priority “1 and 2” is by selected by default for AdButler, while in Advendio you can select between“ Standard” or value “4”
Buscar en Triton
Availability Forecast Mode
None
Ad Server Standard
Minimum
Maximum
Sum
see more info in
| Jira Legacy | ||||||
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Full functionality available from version 2.154 and up
EnvironmentType
None
Browser
Video player
-
Marketplace Environment
None
Display
Video
Games
Mobile
This is only for proposal line items with a corresponding deal in Marketplace
Key Values
-
Here you can enter Keys and Values which are not shown in the documents and appear not in the media configuration
Tile Category
-
Enter the Tile category for this ad type
ProductType
None
Standard
Interstitial
Text Link
Companion Streaming
Companion Interstitial
Streaming
Companion
Master
Web
Mobile
This option is to define how this ad type is to be transmitted to the ad server
Creative Rotation Type
None
Evenly
Optimized
Weighted
Sequential
-
Priority Information
Goal Type
None
Custom Budget
Unlimited
-
Secondary Goal Type
None
Lifetime
Daily
None
Custom Budget
Pace Lifetime Budget
Unlimited
Can configure the timing in which the goal should be reach or how the daily delivery will be handled.
Goal Percent
Enter the percentage of total impressions in your network which you like to use for the Sponsorship or House AdTypes
If the field is left empty Advendio will push 100% if AdType is of type sponsorship
When you have selected the necessary fields for AdButler Ad, don't forget to press Save.
Ad Types: example
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Setup
From the drop down menu provided choose the priority of transmission of this ad type to the Ad server. |
Triton Ad Types example:
...
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Setup
| Info |
|---|
The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing. |
You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).