Available with Version: | 2.149 and up |
|---|---|
Integrations: | Triton |
License | Connect |
Role | Product Manager - Product Manager / Sales Support / Marketing Order Manager - Fulfilment |
Challenge
To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.
Usually, those products are Ad Specs, it consists of the medium/site where an ad is running and the specific format (ad type).
The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in Triton.
How can these Ad Types be created? And which settings for Triton need to be done on Ad Type to make it work?
Solution
When creating Ad Types for Triton (Ad Type → New), make sure to fill in the information below, explaining which fields equal which settings in the AdServer.
1.- To create a new Triton Ad you go to the main menu, access “Ad Types” in Advendio, select “New”
2.- Under “New Ad Type “ select the “TRITON” option and press “Next”. You will see the fields below to be filled:
Table with fields to create Triton Ad:
When creating Ad Types for Triton make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.
Triton Field | Field Options / Possible Values | Instructions and Info |
Information | Data provided in “Information” section is helping to find Ad in Media Search | |
Ad Type Name | Text field: Enter a name for your Ad Type | Note: this field intended for internal use only |
Advertising Form Shortform | Text field: Enter a Shortform name | Note: this field intended for internal use only |
External name | - | “External name” will be externally displayed on the proposal |
Product search Name | - | Description for this ad type as applied in the ad spec search |
Delivery Rate Type |
| - |
Target Group |
| - |
“Active” checkbox option | Select/Unselect | In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available |
Adserver information | Data provided in “Adserver information” section is changing Ad configuration in Triton | |
Connection | Create a new connection to an external system to be used with the ad type | Enter the Ad server login to be used with this Ad type |
Ad Type |
|
|
Priority |
| Numbers and words represent same values Priority “1 and 2” is by selected by default for AdButler, while in Advendio you can select between“ Standard” or value “4”
|
Availability Forecast Mode |
| see more info in AD-7181 - Getting issue details... STATUS Full functionality available from version 2.154 and up |
EnvironmentType |
| - |
Marketplace Environment |
| This is only for proposal line items with a corresponding deal in Marketplace |
Key Values | - | Here you can enter Keys and Values which are not shown in the documents and appear not in the media configuration |
Tile Category | - | Enter the Tile category for this ad type |
ProductType |
| This option is to define how this ad type is to be transmitted to the ad server |
Creative Rotation Type |
| - |
Priority Information | ||
Goal Type |
| - |
Secondary Goal Type |
| Can configure the timing in which the goal should be reach or how the daily delivery will be handled. |
Goal Percent | Enter the percentage of total impressions in your network which you like to use for the Sponsorship or House AdTypes | If the field is left empty Advendio will push 100% if AdType is of type sponsorship |
When you have selected the necessary fields for AdButler Ad, don't forget to press Save.
Ad Types: example
Setup
The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.
You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).