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Advendio Object

ADvendio Field

Required

GAM Entity

GAM Field

Additional Information

Campaign Item

Campaign Item Name

(tick)

Line Item

Name

-

Campaign Item

Alternate ID

-

Line Item

External ID

-

Campaign Item

From Date

(tick)

Line Item

Start time

If the item status is Delivery, Ready and Paused, the date is not updated

A warning is triggered that the date has note been updated, the submit process is not interrupted

Campaign Item

From Hour

-

Line Item

Start time

Note

If no hour is defined the campaign starts at 00:00 hrs, if no Network timezone is set the user timezone would be applied as the start time in GAM.
e.g : Campaign has no start time and user is in Australia Timezone, then campaign would start at 14:00 hr since there is a 14 hour adjustment

  • If the hour is in the past on creation it will be assigned as immediately

  • Timezone Is extracted first from the Connection associated to the Campaign Item

Campaign Item

From Minute

-

Line Item

Start time

Note

If no minutes are defined the campaign starts at 00:00 hrs

  • If the minutes is in the past on creation they will be assigned as immediately

Campaign Item

Until Date

(tick)

Line Item

End time

Campaign Item

Until Hour

-

Line Item

End time

Note

If no ending hour is defined the campaign ends at 23:59 hrs

  • Timezone Is extracted first from the Connection associated to the Campaign Item

Campaign Item

Until Minute

-

Line Item

End time

Note

If no minutes are defined the campaign ends at 23:59 hrs

Campaign Item

Day & Time Targeting

Line Item

Time Zone ID

Campaign Item

Delivery Rate Type

-

Line Item

Delivery Rate Type

  • Frontloaded

  • As Fast as Possible

  • Evenly

Note

If nothing is selected “evenly” would be the default value

Campaign Item

AdType

-

Line Item

Line Item Type

  • Bulk

  • Click Tracking

  • Inhouse

  • Legacy DFP

  • Network

  • Price Priority

  • Sponsorship

  • Standard

  • Preferred Deal

Note

If nothing is selected “Standard” would be the default

Note

If this field is not completed at a Campaign Item level would use the value in the AdType

Campaign Item

Priority

-

Line Item

Priority

  • 1 - 16

Note

If this field is not completed at a Campaign Item level would use the value in the AdType

Campaign Item

Goal Type

(tick)

Line Item

Primary Goal → Goal Type

  • None

  • Lifetime

  • Daily

Campaign Item

Billing Category

(tick)

Line Item

Cost Type

  • CPM

  • CPC

  • CPD

  • vCPM

Campaign Item

Booking Quantity

-

Line Item

Primary Goal → Units

  • It changes depending of the billing category

Note

If nothing is selected “0” would be the default

Campaign Item

Goal Percent

-

Line Item

Primary Goal → Units

Only valid when using these values:

  • Sponsorship

  • Network

  • House

N/A

N/A

Auto

Line Item

Primary Goal → Unit Type

  • Clicks

  • Viewable Impressions

  • Impressions

Campaign Item

Currency ISO Code

(tick)

Line Item

Cost per Unit → Currency Code

Note

If nothing is selected the value is going to be “EUR”

Campaign Item

Adserver Price
Amount Net/Net
Ammount Net3

(tick)

Line Item

Cost per Unit → Amount

  • Value depends on whats configured in the Ad server price field in the connection object

    • Adserver Price = Adserver Price

    • Amount NET/NET = Amount Net/Net

Note

If nothing is selected the default value is going to be taken from the field “amount net3”

Campaign Item

Frequency Capping

-

Line Item

Frequency Caps

  • If not defined here it takes the one from the AdSpec

Campaign Item

Ad Type/Creative Rotation Type

(tick)

Line Item

Creative Rotation Type

  • Evenly

  • Optimized

  • Sequential

  • Weighted (Manual in GAM)

Note

If nothing is selected the value is going to depend on the Line Item Type selected

  • Click tracking = Evenly

  • All other options = Optimized

  • This value can also be configured as a second option in the AdType

AdType

Roadblocking Type

Selected at a Adtype level

Line Item

Roadblocking Type

  • Only One

  • One or More

  • As many as possible

  • All Roadblock

  • Creative Set

Note

If nothing is selected “One or More” would be the default

N/A

N/A

Auto

Line Item

Discount

  • Value is “0”

N/A

N/A

Auto

Line Item

Discount Type

  • Percentage

Campaign Item

Minimun Quantity

-

Line Item

Contracted Unit Bought

Note

If nothing is selected “0” would be the default

N/A

N/A

Auto

Line Item

Status

  • It’s obtained from the “Media Campaign”

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