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To create new Ad Specs there are many different tools in ADvendio like the Ad Specs & Rates Manager or the Inventory Manager.
However the basic structure is the same. An Ad Spec consists of:
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To start we need to create the basic entities in ADvendio. We need a Site, Placement and an Ad Type to start:
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To cover this we decided to create a general Site record, to store all additional services we sell additional to our own inventory. We call it 'Services'
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It’s set to a fixed price of $500,00. This means we will sell our package for $500,00 and Sales only needs to enter the desired time frame and the quantity to '1'.
Enhance your customization, layouts and validations for reach extension products
With these steps, the basic product configuration is done. Now you might want to enhance certain other configurations, to treat the reach extension products in a specific way. For Example when opening the Media Configuration you want to highlight certain fields for your Sales Reps or hider other irrelevant fields.
To do this, we offer a checkbox, which can be set on the Ad Spec record of your product. Once you set the 'Buying Activity' Checkbox to true, you can validate this as criteria for any custom logic.
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If you want to create tab rules, which hide fields or make other field required for the user to fill in, within out Media Configuration, you can proceed to configure a Tab Rule with the following criteria:
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We also provide the templates, to automatically assign a specific Buying Activity record type to Campaign Items created from Ad Specs with the Checkbox set. To find out more, check our general setup guide for the Media Buying Pilot.
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Setup:
In order to use these features efficiently, we recommend to go through all the setup steps of our Buying Pilot Extension, which can be found here: