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Are you interested in using our Amazon DSP Pilot integration and seeking clarification regarding the specific need clarification on which ADvendio objects that align with each component when initiating a Buying Order through in Amazon DSP for our DSP Pilot integration?
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Solution
General Mapping
Below is a list of ADvendio Objects and their corresponding entities in the Amazon DSP:
ADvendio Object | Amazon DSP | Description | ||
|---|---|---|---|---|
Buying Order | Order |
| ||
Buying Item | Line Item |
| ||
Account | Advertiser |
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Account | Agency |
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Connection ID | Advertiser IDs |
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Reporting Mapping
You can find more detailed information by visiting page https://advendio.atlassian.net/wiki/spaces/SO/pages/622730?atlOrigin=eyJpIjoiZTlhMGM0ODA4YzViNGJlOWExOWQ3Yzc3NWNiZDU1MWUiLCJwIjoiYyJ9
Supported reporting metrics are based on the Buying items/ Line items in Amazon. The following types of reports are supported:
Total Buying Report
Monthly Buying Report
Daily Buying Report
ADvendio Metric | Amazon DSP Metric | Type | Definition |
|---|---|---|---|
Total Conversions | Combined Purchases | Conversion | Total conversions as calculated according to the custom CPA set for the campaign |
Impressions | Impressions | Most Common, Bids/Impressions | Total number of impressions won. |
Clicks | Off Amazon Clicks | Most Common, Clicks | Total number of clicks |
Completed Views | Video Completed Views | Video Player | Number of video ads watched through to completion |
Media Cost | Total Cost | Cost, Most Common | Total cost incurred for the campaign, including both the partner cost and agency fees (if applied in the campaign's fees and rates) |