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Your periodical has a loose insert with a maximal weight of AdType of 100g. You can also sell other smaller AdTypes with less weight. But selling a 60g AdType would block the bigger inserts and decrease the overall values of 100g by 60g so that 40g would be left.
Full page layout blocks all single AdType. So AdType 1, 2, 3 and 4 will get an entry to block the full page.
AdSpec Blocking
Examples:
Imagine that you are trying to sell the same inventory to different customers in Consider a scenario where you want to sell a particular inventory to customers in both the US and Europe. Therefore you will Since the customers belong to different regions, you need to have two active AdPrices with different currencies and prices for the same AdSpec. But However, once it the inventory has been bought by sold to either the US Customer or European Customer customer, it must be blocked for the other one can't have it also. Therefore the AdSpec needs to block itself. customer. This means that the AdSpec must prevent itself from being sold twice.
If a full-page (1/1 page ) ad blocks a double-page spread (2/1) on one side, the other full 1/1 pages -page ads on the other opposite side must also be blocked. That This can be solved achieved by using Ad Spec blocking records.
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If I sell it now to one customer for a specific day the booking calendar will show it as blocked so that I can't double book.
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Here is what the booking calendar for that item will look like.
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Please make sure to include the column AdSpec Name into the layout otherwise the second line would not show in red! |
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Content Blocking
Example 1:
You have Advertising placements which you would like to sell in different locations, like Airport Arrivals, Departure or Airport overall. Selling the overall Content would then block the Departures and Arrival from being booked
For example:With , with the following content blocking in place
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and a confirmed booking for Content HAM - Banner Complete 01/08/2019 - 31/08/2019, the booking calendar would show the following:
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Self-blocking
Example Out of Home: One AdPrice with a Placement "single-sided" is blocking itself. This means that availability decreases once it has been booked. Other line items with the same AdPrice, but the same Placement will be blocked, if you have created (Complete).
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Example 2:
A supermarket chain with in-store inventory wants to block the number of possible advertisements for a number of Contents to restrict the number of spaces per aisle that can be sold. To achieve this, follow the link https://advendio.atlassian.net/wiki/spaces/SO/pages/3282173955/7.2.24+How+to+set+up+the+Availability+Check+for+exclusive+products+Inventory+Forecast#Capacity-group-definition
Self-blocking
Out-of-Home Blocking Example:
Self-blocking is used in advertising that refers to a situation where an ad placement with a single-sided setting blocks itself. This means that once it has been booked, its availability decreases. If you create a blocking record for the placement to block "single-sided" with "single-sided" (itself). The Position Chart will handle this , then other line items with the same AdPrice and Placement will also be blocked. This blocking record will be treated as a "real" Blocking blocking record with factor 1 existsby the Booking Calendar.