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External Systems | Xandr |
Version | From version 2.170.xx |
Context
The programmatic Guaranteed Deal feature allows to configure configuring certain fields to create a Deal with all the essential required elements.
Creating a PG Deal
Before starting the deal creation
We need to set up a ‘seamless’ connection
Connection > Specific settings > Connection features
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Import via “Transfer to Advendio” the Programmatic Buyers to be able to select them later on in the Media Campaign
Once imported they need to be mapped to an Account using an external account ID from the Programmatic Buyer import to be able to be selected
More info about
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Creating the Deal
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Multiple Deal creation is available from version 2.171.xx onwardsBuyer seats targeting will be available in a future patch |
1.- Create a Media Campaign
Create a new Media Campaign
Be Before starting the process be sure to add the Field Programmatic Buyer if it is missing in your current layout
Check that the proper association with a Programmatic Buyer has been done see more details
The mandatory fields that need to be present are:
Mandatory | Advendio Object | ADvendio Field | Xandr Field | Values | Comments |
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| Media Campaign | Programmatic Buyer | Bidder Name |
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| Media Campaign | Adserver Order Type |
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| Media Campaign | Campaign Start Date |
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| Media Campaign | Campaign End Date |
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| Media Campaign | Budget Type |
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- | Media Campaign | Description |
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Campaign Item
When creating a Campaign Item we are also
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creating the Deal at the same time in one seamless process
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When a PG Campaign Item
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is submitted will create an individual Deal in Xandr for each Campaign Item that it contains, each one with its corresponding Deal ID
Here are the mandatory requirements to
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create a successful deal that need to be associated with a Campaign Item (Ad Type and Ad Price too) all the other fields are optional:
Mandatory | Advendio Object | ADvendio Field | ValuesComments | Xandr Field | AdTypeDeal info | Goal TypeComments |
| Delivery Type |
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| Ad Type |
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Goal Type |
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Delivery Type |
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Delivery Goal |
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AdType |
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Size |
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Priority |
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- | Roadblock |
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| ‘None’ / empty value means roadblocking will be disabled ‘Partial’ means roadblocking will be enabled ‘Normal’ ‘ExactMatch’ currently not accepted in Xandr | ||
| Ad Price | Billing Category |
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Revenue Type |
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Price Type |
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| Campaign Item | Name |
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AdServer Proposal Line Item ID |
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- | Delivery Type |
| Delivery Goal |
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- | Sales Price | Ask Price |
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