Programmatic Guaranteed (PG) Deal > Media Campaign and Line Item creation

External Systems	Xandr
Version	From version 2.170.xx

Context

The programmatic Guaranteed Deal feature allows to configure certain fields to create a Deal with all the essential required elements.

Creating a PG Deal

Before starting the creation

We need to set up a ‘seamless’ connection
- Specific settings > Connection features
In the Xandr connection, import via “Transfer to Advendio” the Programmatic Buyers to be able to select them later on in the Media Campaign
- Once imported they need to be mapped using an external account ID to be able to be selected
- More info about the feature here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?

Creating the Deal(s)

Multiple Deal creation is available from version 2.171.xx onwards

Media Campaign

Create a new Media Campaign
- Be sure to add the Field Programmatic Buyer if is missing in your current layout
The mandatory fields are:

Advendio Object	ADvendio Field	Values	Comments
Media Campaign	Programmatic Buyer		Assign one Programmatic Buyer that is going to be the buyer seat for all the Deals
Media Campaign	Adserver Order Type	Proposal
Media Campaign	Campaign Start Date	Any date in the present or future
Media Campaign	Campaign End Date	NO end date
Media Campaign	Budget Type	Impression Revenue
Media Campaign	Description	Optional

Campaign Item

When creating a Campaign Item we are also making the Deal at the same time in one seamless process, Each PG Campaign Item when it's submitted will create an individual Deal with its corresponding Deal ID

Here are the mandatory requirements to consider on different levels, all the other fields are optional:

Advendio Object		Values
AdType	Goal Type	None
AdType	Delivery Type	Impressions Exclusive

On the Ad Type specs
- Goal Type:
  - None
- Delivery Type
  - Impressions
  - Exclusive
- AdType
  - Programmatic Guaranteed
    ⚠️ This option can also be selected on the “AdType” Field of a Campaign Item object
- Size
  - Mandatory: but if nothing is selected a default value is used
- Priority
  - 1-15 = Open Auction
  - 16-20 = Private Auction
    ⚠️ These options can also be selected on the “Priority” Field of a Campaign Item object
- Ad Price
  - Billing Category
    - CPM
      - Fixed (Fixed Price)
        ⚠️ These options can also be selected on the Billing Category of a Campaign Item object
- Campaign Item
  - Name (will be the Deal name)
- AdServer Proposal Line Item ID
  - Here is where the Deal ID is contained