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ADvendio Object | Amazon DSP | Description | ||
|---|---|---|---|---|
Buying Order | Order |
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Buying Item | Line Item |
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Account | Advertiser |
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Account | Agency |
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Connection ID | Advertiser IDsFor now |
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Reporting Mapping
You can find more detailed information by visiting page https://advendio.atlassian.net/wiki/spaces/SO/pages/622730?atlOrigin=eyJpIjoiZTlhMGM0ODA4YzViNGJlOWExOWQ3Yzc3NWNiZDU1MWUiLCJwIjoiYyJ9
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ADvendio Metric | Amazon DSP Metric | Type | Definition |
|---|---|---|---|
Total Conversions | combined Combined Purchases | Conversion | Total conversions as calculated according to the custom CPA set for the campaign |
Impressions | impressionsImpressions | Most Common, Bids/Impressions | Total number of impressions won. |
Clicks | off Off Amazon Clicks | Most Common, Clicks | Total number of clicks |
Completed Viewsvideo | Video Completed Views | VIdeo Video Player | Number of video ads watched through to completion |
Media Cost | total Total Cost | Cost, Most Common | Total cost incurred for the campaign, including both the partner cost and agency fees (if applied in the campaign's fees and rates) |
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