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Challenge:

When you have multiple Campaign Items running across different platforms how would you ensure that the right information is associated with the right Campaign Item?

Solution:

We are using Ad Ids which are unique identifiers assigned by the AdServer to each Campaign Item as soon as CI is submitted to AdServer. Ad Id allows for easy identification of the Campaign Item and streamlined communication between ADvendio and the AdServer.

So when you transfer further information to your ad server AdServer at a later point of in time, e.g. for example when using the availability forecast, these pieces of information will be matched to the correct entries in your ad server. AnchorStart ScreenSteps ContentStart ScreenSteps ContentCampaign Item Details

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Since the Ad ID is displayed in the campaign item's details, you have to click the campaign item's name in order to be able to see it.

Ad Information

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Ad ID data is stored in the section Ad Information. There you find the Ad ID. Depending on your ad serverAdServe

How to access AD Id:

• In your, Media Campaign go to the Related tab, under Campaign Items

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• Click on your Campaign Item Name, it will open the Details tab

• Below under the Ad Information section > check the field Ad Id

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Depending on your AdServer, the campaign item might have an Ad Server AdServer ID Order ID, too. AnchorEnd ScreenSteps ContentEnd ScreenSteps Content

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