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Who the advertiser is
The parent Buying Campaign (optional)
Which Connection in ADvendio to use
The start and end date (just leave the end date empty for an unlimited order)
A budget of either an amount or a number of impressions (It’s only possible to use one at a time)
Overall Goal KPI (for example an average CPM of 12.50$)
Status
Once the campaign has been pushed to an external system, it’s ID will be saved in the Insertion Order ID field. Also if you didn’t use a Buying Campaign, the Campaign ID needs to be saved on the Buying Order object, for ADvendio to be able to properly identify the campaign in the external system-.
A related list shows all Buying Orders belonging to this Campaign:
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Configuring Buying Items
Buying Items will represent the individual Line Items of an order.
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The following things can be configured
The start and end date
A budget of either an amount or a number of impressions (It’s only possible to use one at a time, please make sure that you are using the same as configured for the order)
Bid Amount (the CPM amount used as fix bidding amount)
Media Format (which format to use, Display, Audio, Video)
Frequency Capping (please enter the Frequency capping in the following format: X per Y unit; the following units are possible: minutes, hours, days, weeks, months, campaigns
Status
Once the campaign has been pushed to an external system, it’s ID will be saved in the Insertion Order ID field. Also if you didn’t use a Buying Campaign, the Campaign ID needs to be saved on the Buying Order object, for ADvendio to be able to properly identify the campaign in the external system-
What can be done, once the configuration is finished?
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