Page Comparison

Ad Unit / Site Section Name

Site

news.com - homepage - ver1

The name of the inventory that has been used.

Advertiser Name

Mapped Advertiser

Media Corp Ltd.

The Name of the Advertiser/Buyer

Clicks

N/A

N/A

N/A

Cost Type (CPM as fixed value)

N/A

CPM

At the moment, all the data imported from Burt uses CPM as associated cost type.

Creative Size

Creative Size

300x300

Which format has been used.

Currency Code

N/ACurrency

EUR, CAD, etc

All data imported from Burt uses the USER Default Currency
From the user who triggers the Schedule Report
(Only from v2.169.2 onwards)
⚠️ All previous versions would have EUR as the default and only currency available

Deal Type

Transaction Type

Private Auction

The type of Auction, for example, Preferred Deal, Open Auction, and so on.

Impressions

Impressions

500 000

The number of sold impressions.

Month

Date

2021-05-01

The Month, for which the data has been aggregated.

Programmatic Partner

Partner

Pubmatic

The Programmatic/SSP Partner associated to the respective programmatic data entry.

Revenue

Net Revenue Eur

25000

The actual revenue generated for the Inventory / Size in that Month