Note: Starting with 2.150, we have enhanced the Programmatic Media Campaign creation process for Burt.
While working in ads industry, it is important to always double-check the data stored at the level of Media Campaigns and Campaign Items, respectively. This can in turn lead to wrongly invoiced amounts. Therefore, third party data needs to be entered and used for invoicing and further financial processes for the purposes of reconciliation support, ensuring accuracy and transparency.
Or you simply want to bring data from AdServers that do not (yet) have a direct integration built to ADvendio. Burt integration can help you bring that data to ADvendio and create relevant Media Campaigns and Campaign items, information which can be later used for analytics purposes or finance.
Burt integration offers you flexibility in the way in which data comes into ADvendio and how to have it utilized efficiently.