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| Version | 2.120 and up |
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| Supported DSPs / SSPs / Exchanges | Appnexus Xandr (SSP) Google AdExchangeAd Manager Google Display & Video 360 |
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When selling inventory via SSPs and Exchanges, publishers face a variety of challenges. Huge data amounts, different formats and reports spread across multiple services , make it difficult to get an overview. How much money do I make via programmatic channels? How does it compare to my directly sold products? Our goal is to pull all data into a central point, enhance the data and provide you with the right reports and dashboards.
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Our goal with the ADvendio Programmatic extension is to help you get an overview about of the huge amounts of data from DSPs, Exchanges and SSPs. In order to do so, we're using the advantages and capabilities of Salesforce Big Objects. But we're not just talking about Reports and Dashboards, we're looking for ways to integrate the whole power of that data into ADvendio and use it in our features. With the help of our extension you will be able to answer the following questions:
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- Configure the connection to the Systems of your choice
- Schedule the automatic ADvendio Import
- Use our simple data UI to enrich and match your reporting data and enable a unified reporting.
- Plan the automatic Media Campaign Generation
- Open your Analytics Dashboard and deep dive right into your data!
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