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External Systems

FreeWheel

Role

Order Manager - Fulfilment; Product Management

Challenge

To gain a better understanding of how the integration of FreeWheel to ADvendio works, you are looking for an overview of which objects in ADvendio, represent which entities in FreeWheel.

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Solution

Here is an overview of the relationship between ADvendio and FreeWheel objects

ADvendio Object

FreeWheel

Purpose / Additional description

Connection

Publisher

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Account

Advertiser or Agency

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Media Campaign

Campaign & Insertion Order

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Campaign Item

Placement

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Ad Type

Placement

Certain settings are configurable on the Ad Type

Connection ID

Targeting Options (Inventory, Video, Geo & Device)
Brands

Industries

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Selected Inventory Targeting
(on Campaign Item)

Site Groups, Sites, Site Sections

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Selected Video Targeting
(on Campaign Item)

Video Groups, Series, Videos

Selected other Targeting
(on Campaign Item)

Geo, Industries, Devices, Brands, Exclusions,

Selected Key Value Targeting

Custom Targeting

Selected Audience Segment Targeting

Audience Items

Advertiser & Agency

In order to map Accounts from ADvendio to Freewheel, the ID of the Advertiser or Agency will be saved in the Account related list "AdServer Advertiser IDs".

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If no Advertiser or Agency with that name exists in Freewheel, ADvendio will create a new one and automatically connect it to the Account

Advertiser-Agency Relation

A Campaign in Freewheel can only use an advertiser and an agency if they are linked by a relationship. ADvendio will automatically create this relationship and set the status to active if it doesn't exist.

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Warning

Error 422: Unprocessable Entity: Validation failed: Campaign's advertiser do not have the active agency.

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Setup

There is no further setup required.

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