Augmented line items enhance the standard features of items by providing options to support more sophisticated users. Augmented Item can be configured in ADvendio by setting the 3.1.5.4 How to configure formats for your Xandr related products (Ad Type) to Augmented. All further configuration configurations can be done similar similarly to regular Xandr Items. In general, we support the same targeting options for Augmented Items as for Standard and Guaranteed Line Items.
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Ad Type
Supply Strategy
Geography
Flight 1 (ADvendio currently only supports a single flight, per item. All relevant information like start/end date, budget, and pacing can be set from ADvendio)
Daily pacing allocation
Managed Inventory Targeting
Audience Segments
Frequency Caps
Device Type
System
Reporting Labels
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Attention:Up to version 2.151.1, we only support the Budget Type Revenue, meaning the insertion order will receive a lifetime revenue budget and all augmented line items will use a revenue budget not an impression / clicks budget. We set the Budget on Insertion Order level to unlimited. Starting with 2.151.1, we support three budget type values (Media Campaign field): none (default: Revenue), Revenue, and Flexible. All these budget type options support Augmented Line Items. The only difference is that Flexible supports the combination of Augmented Line Items and Guaranteed Augmented Line Items in one single Media Campaign/Insertion Order. To read more about Guaranteed Augmented Line Items, see: LINK . |
2.1 Set required Geo-Targeting
For Augmented Line Items it's required to set To set up Geo Targeting criteria . For example, to include at least one Country / Region. To set up this in ADvendio, you can use our geo-targeting feature in the Media Configuration. But, as this is required to be set, you might want to save your Sales Reps additional steps in setting up their Campaign Items, by predefining geo targeting geotargeting on the product level. Good news: we got you covered!
ADvendio Feature | Documentation | Additional Comment |
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Geo Targeting* for Augmented Line Items | - | *Mandatory option for the advertising format and must be selected, at least one Country / Region |
With the Ad Spec AdServer ID Assignment, you can decide for each of your Ad Specs, which geo-targeting will be submitted automatically to Xandr. These criteria can be either included or excluded , and will be used for each Campaign Item created from that Ad Spec. You can still add additional Geo-Targeting to your item, but not remove the predefined geo-targeting.
To configure this, open the Ad Spec and manually create new assignments to AdServer IDs. To do so, open the related lists and click the new button on the list of AdServer ID AdSpec Assignments:
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ADvendio always creates a single Flight for each Augmented Campaign Item, the start and end date of the flight being based on the Campaign Item's start and end date.
You are able to set the overall Budget either to a specific Budget or as Unlimited.
Attention: Unlimited Budgets at the Augmented Line Item level are not compatible with Insertion Orders that use Budget Type Flexible since it requires an unlimited budget at the IO level as well.
If you use a specific Budget, the amount will be determined by either the Campaign Item Quantity or Amount Net/Net field.
You can decide whether to use a pacing percentage or a daily budget. Those settings are controlled by the Secondary Goal Type and Secondary Goal Budget/Percent fields.
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In order to set up a click goal, ADvendio will do some calculation calculations based upon on your Campaign Item fields. We will take Sales Price * Quantity in order to define the flight Budget in Xandr. The configuration means in our example: I want to reach 5000 clicks, with a CPC of 0.50€, so we will set the budget to 2,500.00€. After 5000 clicks have been reached, Xandr will see that this budget is reached and will stop delivery of this Item:
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